Construction of a place brand
The approach adopted by the Swiss canton of Valais to develop a place brand – the attribution of an overall quality relating to the characteristics, excellence and originality of a place and to a group of products and services – appears exemplary in that it has been instrumental in developing touris...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institut de Géographie Alpine
2014-07-01
|
| Series: | Revue de Géographie Alpine |
| Subjects: | |
| Online Access: | https://journals.openedition.org/rga/2321 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841546752730071040 |
|---|---|
| author | Jacques Felix Michelet Frédéric Giraut |
| author_facet | Jacques Felix Michelet Frédéric Giraut |
| author_sort | Jacques Felix Michelet |
| collection | DOAJ |
| description | The approach adopted by the Swiss canton of Valais to develop a place brand – the attribution of an overall quality relating to the characteristics, excellence and originality of a place and to a group of products and services – appears exemplary in that it has been instrumental in developing tourism and agricultural production, and promoting industry. The canton, which enjoys a reputation as a tourist destination (several renowned resorts) and is part of a well-known and distinctive river basin (the upper Rhone), comprises, however, a variety of motivations and interest groups at smaller scales relating to the different mountain massifs and valleys. In such a context, it is both the image and reputation of the canton as a whole that constitute the main resource, a situation that is, however, not without risk when the canton finds itself in a awkward position in relation to the new metropolitan values (in the Swiss context) of political ecology on the question of landscape and second homes. |
| format | Article |
| id | doaj-art-c0cae17dfe254fd68dc86a417fad736a |
| institution | Kabale University |
| issn | 0035-1121 1760-7426 |
| language | English |
| publishDate | 2014-07-01 |
| publisher | Institut de Géographie Alpine |
| record_format | Article |
| series | Revue de Géographie Alpine |
| spelling | doaj-art-c0cae17dfe254fd68dc86a417fad736a2025-01-10T15:54:46ZengInstitut de Géographie AlpineRevue de Géographie Alpine0035-11211760-74262014-07-01102110.4000/rga.2321Construction of a place brandJacques Felix MicheletFrédéric GirautThe approach adopted by the Swiss canton of Valais to develop a place brand – the attribution of an overall quality relating to the characteristics, excellence and originality of a place and to a group of products and services – appears exemplary in that it has been instrumental in developing tourism and agricultural production, and promoting industry. The canton, which enjoys a reputation as a tourist destination (several renowned resorts) and is part of a well-known and distinctive river basin (the upper Rhone), comprises, however, a variety of motivations and interest groups at smaller scales relating to the different mountain massifs and valleys. In such a context, it is both the image and reputation of the canton as a whole that constitute the main resource, a situation that is, however, not without risk when the canton finds itself in a awkward position in relation to the new metropolitan values (in the Swiss context) of political ecology on the question of landscape and second homes.https://journals.openedition.org/rga/2321regional developmentheritageValaisplace brandingbasket of goodslocalised productive systems |
| spellingShingle | Jacques Felix Michelet Frédéric Giraut Construction of a place brand Revue de Géographie Alpine regional development heritage Valais place branding basket of goods localised productive systems |
| title | Construction of a place brand |
| title_full | Construction of a place brand |
| title_fullStr | Construction of a place brand |
| title_full_unstemmed | Construction of a place brand |
| title_short | Construction of a place brand |
| title_sort | construction of a place brand |
| topic | regional development heritage Valais place branding basket of goods localised productive systems |
| url | https://journals.openedition.org/rga/2321 |
| work_keys_str_mv | AT jacquesfelixmichelet constructionofaplacebrand AT fredericgiraut constructionofaplacebrand |