Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approaches
In the field of digital marketing, the safeguarding of customer data is not merely a compliance requirement but a cornerstone of consumer trust and business integrity. This paper presents a comparative analysis of two prominent backend technologies, Golang and PHP, in the context of data security an...
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| Format: | Article |
| Language: | English |
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Free International University of Moldova
2023-11-01
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| Series: | EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences |
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| Online Access: | https://ibn.idsi.md/ro/vizualizare_articol/194515 |
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| author | ROBU Elena |
| author_facet | ROBU Elena |
| author_sort | ROBU Elena |
| collection | DOAJ |
| description | In the field of digital marketing, the safeguarding of customer data is not merely a compliance requirement but a cornerstone of consumer trust and business integrity. This paper presents a comparative analysis of two prominent backend technologies, Golang and PHP, in the context of data security and protection in marketing applications. We delve into the importance of data security in marketing, highlighting the potential risks and consequences of data breaches. The paper provides an overview of Golang and PHP, discussing their security features, performance, and scalability. Through this comparative lens, we aim to elucidate the strengths and limitations of each language in protecting sensitive marketing data. The purpose of this study is to offer a comprehensive understanding of how Golang and PHP can be optimized for secure marketing solutions, thereby contributing to the field's best practices and guiding developers in creating more secure applications. |
| format | Article |
| id | doaj-art-be74f6a3799341c09e7b1e7499a5e5da |
| institution | Kabale University |
| issn | 2587-344X |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Free International University of Moldova |
| record_format | Article |
| series | EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences |
| spelling | doaj-art-be74f6a3799341c09e7b1e7499a5e5da2025-01-13T11:20:03ZengFree International University of MoldovaEcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences2587-344X2023-11-013-461930https://doi.org/10.54481/ecosoen.2023.3.03Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approachesROBU Elena0https://orcid.org/0000-0002-3815-8976Free International University of Moldova, Chisinau In the field of digital marketing, the safeguarding of customer data is not merely a compliance requirement but a cornerstone of consumer trust and business integrity. This paper presents a comparative analysis of two prominent backend technologies, Golang and PHP, in the context of data security and protection in marketing applications. We delve into the importance of data security in marketing, highlighting the potential risks and consequences of data breaches. The paper provides an overview of Golang and PHP, discussing their security features, performance, and scalability. Through this comparative lens, we aim to elucidate the strengths and limitations of each language in protecting sensitive marketing data. The purpose of this study is to offer a comprehensive understanding of how Golang and PHP can be optimized for secure marketing solutions, thereby contributing to the field's best practices and guiding developers in creating more secure applications. https://ibn.idsi.md/ro/vizualizare_articol/194515data securitygolangphpdigital marketingcybersecurity |
| spellingShingle | ROBU Elena Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approaches EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences data security golang php digital marketing cybersecurity |
| title | Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approaches |
| title_full | Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approaches |
| title_fullStr | Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approaches |
| title_full_unstemmed | Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approaches |
| title_short | Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approaches |
| title_sort | enhancing data security and protection in marketing a comparative analysis of golang and php approaches |
| topic | data security golang php digital marketing cybersecurity |
| url | https://ibn.idsi.md/ro/vizualizare_articol/194515 |
| work_keys_str_mv | AT robuelena enhancingdatasecurityandprotectioninmarketingacomparativeanalysisofgolangandphpapproaches |