Behaviour of muslim consumer towards halal food products: a review and bibliometric analysis

This study reviews factors affecting Muslim consumer behavior towards halal food products, using bibliometric analysis to identify key research trends and influential works in the field. A bibliometric analysis was conducted on 613 peer-reviewed articles from the Scopus database (2015-2024), using V...

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Main Authors: Abdul Khader A.A Aneesh, Abbokar Siddiq
Format: Article
Language:English
Published: Universitas Airlangga 2024-12-01
Series:Journal of Halal Product and Research
Online Access:https://e-journal.unair.ac.id/JHPR/article/view/65800
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author Abdul Khader A.A Aneesh
Abbokar Siddiq
author_facet Abdul Khader A.A Aneesh
Abbokar Siddiq
author_sort Abdul Khader A.A Aneesh
collection DOAJ
description This study reviews factors affecting Muslim consumer behavior towards halal food products, using bibliometric analysis to identify key research trends and influential works in the field. A bibliometric analysis was conducted on 613 peer-reviewed articles from the Scopus database (2015-2024), using VOSviewer to visualize co-citation, keyword clusters, and research themes. The analysis reveals that religious beliefs, halal certification trust, and perceived product quality are key drivers of halal food purchasing behavior. Interest in halal products is growing globally, appealing to both Muslim and non-Muslim consumers due to perceived ethical and safety standards. The study identifies top contributors, influential journals, and leading countries in halal food research. Insights suggest further exploration into halal certification for alternative proteins, sustainability, and comparative studies across diverse regions. The findings are useful for researchers and businesses targeting the global halal market. This study provides a comprehensive bibliometric review of halal consumer behavior, highlighting trends and research gaps. It is essential for those seeking to understand the evolving dynamics of the halal food sector. Keywords: Halal Food, Consumer Behavior, Halal Certification, Bibliometric Analysis, VOSviewer
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series Journal of Halal Product and Research
spelling doaj-art-be1f9c7f12e04d3bb90ada3cc79c01302024-12-17T03:30:01ZengUniversitas AirlanggaJournal of Halal Product and Research2654-94092654-97782024-12-017219920910.20473/jhpr.vol.7-issue.2.199-20963968Behaviour of muslim consumer towards halal food products: a review and bibliometric analysisAbdul Khader A.A Aneesh0https://orcid.org/0000-0003-1253-6809Abbokar Siddiq1The Yenepoya Institute of Arts, Science, Commerce and Management, Yenepoya, IndiaMangalore University, IndiaThis study reviews factors affecting Muslim consumer behavior towards halal food products, using bibliometric analysis to identify key research trends and influential works in the field. A bibliometric analysis was conducted on 613 peer-reviewed articles from the Scopus database (2015-2024), using VOSviewer to visualize co-citation, keyword clusters, and research themes. The analysis reveals that religious beliefs, halal certification trust, and perceived product quality are key drivers of halal food purchasing behavior. Interest in halal products is growing globally, appealing to both Muslim and non-Muslim consumers due to perceived ethical and safety standards. The study identifies top contributors, influential journals, and leading countries in halal food research. Insights suggest further exploration into halal certification for alternative proteins, sustainability, and comparative studies across diverse regions. The findings are useful for researchers and businesses targeting the global halal market. This study provides a comprehensive bibliometric review of halal consumer behavior, highlighting trends and research gaps. It is essential for those seeking to understand the evolving dynamics of the halal food sector. Keywords: Halal Food, Consumer Behavior, Halal Certification, Bibliometric Analysis, VOSviewerhttps://e-journal.unair.ac.id/JHPR/article/view/65800
spellingShingle Abdul Khader A.A Aneesh
Abbokar Siddiq
Behaviour of muslim consumer towards halal food products: a review and bibliometric analysis
Journal of Halal Product and Research
title Behaviour of muslim consumer towards halal food products: a review and bibliometric analysis
title_full Behaviour of muslim consumer towards halal food products: a review and bibliometric analysis
title_fullStr Behaviour of muslim consumer towards halal food products: a review and bibliometric analysis
title_full_unstemmed Behaviour of muslim consumer towards halal food products: a review and bibliometric analysis
title_short Behaviour of muslim consumer towards halal food products: a review and bibliometric analysis
title_sort behaviour of muslim consumer towards halal food products a review and bibliometric analysis
url https://e-journal.unair.ac.id/JHPR/article/view/65800
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