Mobiliser par le consentement : la communication du gouvernement suisse durant la COVID-19
This study focuses on the narrative held by the Federal Council from April 10th to April 18th, 2020, seen as a pivotal moment for COVID-19 restrictions in Switzerland. In this decisive period, what kind of narrative was produced by the Government of Switzerland regarding COVID-19? We answer this que...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2021-09-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/8250 |
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| Summary: | This study focuses on the narrative held by the Federal Council from April 10th to April 18th, 2020, seen as a pivotal moment for COVID-19 restrictions in Switzerland. In this decisive period, what kind of narrative was produced by the Government of Switzerland regarding COVID-19? We answer this question through an analysis of the Federal Council's messages published on Twitter for the above-mentioned period. This analysis shows that Federal Council's tweets lean on a rhetoric of consent. By establishing measures in order to face the sanitary crisis, the Federal Council, through the President's voice, chose to promote a virtuous consent bond with the population. As of the Health Minister, his communications were oriented towards ongoing actions, avoiding calling to fear or culpability. |
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| ISSN: | 2368-9587 |