Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economy
The food and beverage industry is under pressure to adapt its management practices to meet consumers' heightened expectations concerning quality, food safety, and environmental sustainability. This includes addressing concerns related to waste management, plastic usage, and pollution. A survey...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Cleaner Production Letters |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666791624000174 |
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| author | Vanessa Eva-Ann Green Alet C. Erasmus |
| author_facet | Vanessa Eva-Ann Green Alet C. Erasmus |
| author_sort | Vanessa Eva-Ann Green |
| collection | DOAJ |
| description | The food and beverage industry is under pressure to adapt its management practices to meet consumers' heightened expectations concerning quality, food safety, and environmental sustainability. This includes addressing concerns related to waste management, plastic usage, and pollution. A survey of 376 small and medium-sized food and beverage establishments in an emerging market context was conducted to assess the influence of these companies' green market orientation on their environmental performance. Findings provide a unique theoretical contribution by examining green market orientation in terms of its underlying dimensions, offering a more nuanced view of the relationship with companies' green performance. Findings also confirm a positive relationship between businesses' green market orientation and their green performance, indicating that green practices mediate the interaction between businesses' green market orientation and their green performance. These findings highlight the need for further research to distinguish additional elements of small businesses’ conduct that could elevate their green performance. |
| format | Article |
| id | doaj-art-bdb7cd1214f94c67b2f0dcceb0afbc22 |
| institution | Kabale University |
| issn | 2666-7916 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Cleaner Production Letters |
| spelling | doaj-art-bdb7cd1214f94c67b2f0dcceb0afbc222024-12-12T05:23:36ZengElsevierCleaner Production Letters2666-79162024-12-017100071Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economyVanessa Eva-Ann Green0Alet C. Erasmus1Gordon Institute of Business Science (GIBS), University of Pretoria, P O Box 787602, Sandton, 2146, South AfricaCorresponding author.; Gordon Institute of Business Science (GIBS), University of Pretoria, P O Box 787602, Sandton, 2146, South AfricaThe food and beverage industry is under pressure to adapt its management practices to meet consumers' heightened expectations concerning quality, food safety, and environmental sustainability. This includes addressing concerns related to waste management, plastic usage, and pollution. A survey of 376 small and medium-sized food and beverage establishments in an emerging market context was conducted to assess the influence of these companies' green market orientation on their environmental performance. Findings provide a unique theoretical contribution by examining green market orientation in terms of its underlying dimensions, offering a more nuanced view of the relationship with companies' green performance. Findings also confirm a positive relationship between businesses' green market orientation and their green performance, indicating that green practices mediate the interaction between businesses' green market orientation and their green performance. These findings highlight the need for further research to distinguish additional elements of small businesses’ conduct that could elevate their green performance.http://www.sciencedirect.com/science/article/pii/S2666791624000174Green market orientationGreen customer orientationGreen competitorOrientationGreen inter-functional coordinationGreen internal practices |
| spellingShingle | Vanessa Eva-Ann Green Alet C. Erasmus Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economy Cleaner Production Letters Green market orientation Green customer orientation Green competitor Orientation Green inter-functional coordination Green internal practices |
| title | Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economy |
| title_full | Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economy |
| title_fullStr | Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economy |
| title_full_unstemmed | Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economy |
| title_short | Adopting a green strategy and related practices: Lessons from small food establishments in an emerging economy |
| title_sort | adopting a green strategy and related practices lessons from small food establishments in an emerging economy |
| topic | Green market orientation Green customer orientation Green competitor Orientation Green inter-functional coordination Green internal practices |
| url | http://www.sciencedirect.com/science/article/pii/S2666791624000174 |
| work_keys_str_mv | AT vanessaevaanngreen adoptingagreenstrategyandrelatedpracticeslessonsfromsmallfoodestablishmentsinanemergingeconomy AT aletcerasmus adoptingagreenstrategyandrelatedpracticeslessonsfromsmallfoodestablishmentsinanemergingeconomy |