Autenticitatea și simulacrele ei în noile contexte culturale, politice și economice

After Theodor Adorno’s rebuff of authenticity in 1964, theories of identity underwent major changes in the attempt to address the new challenges of the economic, political, and cultural environments. This article is intended to take a look into three discourses on identity, showcasing a shift of per...

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Main Author: Ștefan Firică
Format: Article
Language:deu
Published: Editura Academiei Române 2017-12-01
Series:Revista de Istorie și Teorie Literară
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Online Access:https://ritl.ro/pdf/2017/22_S_Firica.pdf
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author Ștefan Firică
author_facet Ștefan Firică
author_sort Ștefan Firică
collection DOAJ
description After Theodor Adorno’s rebuff of authenticity in 1964, theories of identity underwent major changes in the attempt to address the new challenges of the economic, political, and cultural environments. This article is intended to take a look into three discourses on identity, showcasing a shift of perspective in the American cultural studies of the 1970s, 2000s, and 2010s. Lionel Trilling’s mostly culturalist approach, in the 1970s, gave rise to critics coming from intellectuals affiliated to the whole political spectrum, from the neo-con to the New Left. Charles Guignon transferred the concept of identity from the “high” territories of elite culture to the “lower” field of pop-culture, from self-help literature and media to punk rock and heavy metal. Somogy Varga followed its trace from the first self-help manual (in mid-19th c.) to the consumerism and counter-culture of the latest decades. The new paradigm of business management, starting at the beginning of the 1990s, relies on such notions as self-marketing, self-management or personal branding. In this new capitalist environment, authenticity has become a competitive advantage on the global market, but, letting itself go with the flow of production, it has lost its counter-cultural impetus and, rather often than not, turned into its opposite, inauthenticity. Today, the potential of political critique associated to the concept seems, therefore, endangered.
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spelling doaj-art-bced0b59bc1a42c99820b94b06cd207d2025-01-03T19:00:16ZdeuEditura Academiei RomâneRevista de Istorie și Teorie Literară0034-83923061-42012017-12-01111-4361373Autenticitatea și simulacrele ei în noile contexte culturale, politice și economiceȘtefan Firică0Facultatea de Litere, Universitatea din București; Institutul de Istorie și Teorie Literară „G. Călinescu” al Academiei RomâneAfter Theodor Adorno’s rebuff of authenticity in 1964, theories of identity underwent major changes in the attempt to address the new challenges of the economic, political, and cultural environments. This article is intended to take a look into three discourses on identity, showcasing a shift of perspective in the American cultural studies of the 1970s, 2000s, and 2010s. Lionel Trilling’s mostly culturalist approach, in the 1970s, gave rise to critics coming from intellectuals affiliated to the whole political spectrum, from the neo-con to the New Left. Charles Guignon transferred the concept of identity from the “high” territories of elite culture to the “lower” field of pop-culture, from self-help literature and media to punk rock and heavy metal. Somogy Varga followed its trace from the first self-help manual (in mid-19th c.) to the consumerism and counter-culture of the latest decades. The new paradigm of business management, starting at the beginning of the 1990s, relies on such notions as self-marketing, self-management or personal branding. In this new capitalist environment, authenticity has become a competitive advantage on the global market, but, letting itself go with the flow of production, it has lost its counter-cultural impetus and, rather often than not, turned into its opposite, inauthenticity. Today, the potential of political critique associated to the concept seems, therefore, endangered.https://ritl.ro/pdf/2017/22_S_Firica.pdfidentityauthenticityself-help cultureconsumerism
spellingShingle Ștefan Firică
Autenticitatea și simulacrele ei în noile contexte culturale, politice și economice
Revista de Istorie și Teorie Literară
identity
authenticity
self-help culture
consumerism
title Autenticitatea și simulacrele ei în noile contexte culturale, politice și economice
title_full Autenticitatea și simulacrele ei în noile contexte culturale, politice și economice
title_fullStr Autenticitatea și simulacrele ei în noile contexte culturale, politice și economice
title_full_unstemmed Autenticitatea și simulacrele ei în noile contexte culturale, politice și economice
title_short Autenticitatea și simulacrele ei în noile contexte culturale, politice și economice
title_sort autenticitatea si simulacrele ei in noile contexte culturale politice si economice
topic identity
authenticity
self-help culture
consumerism
url https://ritl.ro/pdf/2017/22_S_Firica.pdf
work_keys_str_mv AT stefanfirica autenticitateasisimulacreleeiinnoilecontexteculturalepoliticesieconomice