Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members
Many micro, small, and medium enterprises (MSMEs) remain conventional, hindering their business sustainability. A key strategy to achieve sustainability is digital marketing, which helps MSMEs adapt to digital transformation. Alongside this, entrepreneurial passion and self-efficacy are essential i...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6541 |
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| author | Awa Awa Afzil Ramadian Yoyok Priyo Hutomo Saepul Alam M. Albi Sahal Ma’hadi |
| author_facet | Awa Awa Afzil Ramadian Yoyok Priyo Hutomo Saepul Alam M. Albi Sahal Ma’hadi |
| author_sort | Awa Awa |
| collection | DOAJ |
| description |
Many micro, small, and medium enterprises (MSMEs) remain conventional, hindering their business sustainability. A key strategy to achieve sustainability is digital marketing, which helps MSMEs adapt to digital transformation. Alongside this, entrepreneurial passion and self-efficacy are essential in improving competitiveness and performance. However, studies that examine the combined influence of digital marketing, entrepreneurial passion, and self-efficacy on MSMEs' sustainability—especially among cooperative members—are still limited. This study analyzes their influence on MSMEs in Cisarua and Cijeruk districts, Bogor Regency, using a quantitative approach with census sampling of 62 cooperative-member MSMEs. Data were analyzed using multiple linear regression with SPSS 19. The results show that digital marketing, entrepreneurial passion, and self-efficacy each significantly influence business sustainability, both partially and simultaneously. These findings offer insights for researchers, policymakers, and MSME actors, and encourage further studies across various sectors.
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| format | Article |
| id | doaj-art-bbff911a8cce4c17b724bb12671a9a08 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-bbff911a8cce4c17b724bb12671a9a082025-08-20T03:52:29ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-05-0182Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative MembersAwa Awa0Afzil Ramadian1Yoyok Priyo HutomoSaepul Alam2M. Albi Sahal Ma’hadi3Universitas DjuandaUniversitas Djuanda, Bogor, IndonesiaUniversitas Djuanda, Bogor, IndonesiaUniversitas Djuanda, Bogor, Indonesia Many micro, small, and medium enterprises (MSMEs) remain conventional, hindering their business sustainability. A key strategy to achieve sustainability is digital marketing, which helps MSMEs adapt to digital transformation. Alongside this, entrepreneurial passion and self-efficacy are essential in improving competitiveness and performance. However, studies that examine the combined influence of digital marketing, entrepreneurial passion, and self-efficacy on MSMEs' sustainability—especially among cooperative members—are still limited. This study analyzes their influence on MSMEs in Cisarua and Cijeruk districts, Bogor Regency, using a quantitative approach with census sampling of 62 cooperative-member MSMEs. Data were analyzed using multiple linear regression with SPSS 19. The results show that digital marketing, entrepreneurial passion, and self-efficacy each significantly influence business sustainability, both partially and simultaneously. These findings offer insights for researchers, policymakers, and MSME actors, and encourage further studies across various sectors. https://e-journal.uac.ac.id/index.php/iijse/article/view/6541Business CompetitionDigital TransformationProductPromotionSocial Media |
| spellingShingle | Awa Awa Afzil Ramadian Yoyok Priyo Hutomo Saepul Alam M. Albi Sahal Ma’hadi Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members Indonesian Interdisciplinary Journal of Sharia Economics Business Competition Digital Transformation Product Promotion Social Media |
| title | Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members |
| title_full | Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members |
| title_fullStr | Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members |
| title_full_unstemmed | Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members |
| title_short | Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members |
| title_sort | business sustainability based on digital marketing entrepreneurial passion and self efficacy in msmes as cooperative members |
| topic | Business Competition Digital Transformation Product Promotion Social Media |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/6541 |
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