A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPV
IntroductionPublic health messaging is crucial for promoting beneficial health outcomes, and the latest advancements in artificial intelligence offer new opportunities in this field. This study aimed to evaluate the effectiveness of ChatGPT-4 in generating pro-vaccine messages on different topics fo...
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Frontiers Media S.A.
2025-01-01
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| Series: | Frontiers in Public Health |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2024.1515871/full |
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| author | Dengke Xia Dengke Xia Mengyao Song Mengyao Song Tingshao Zhu Tingshao Zhu |
| author_facet | Dengke Xia Dengke Xia Mengyao Song Mengyao Song Tingshao Zhu Tingshao Zhu |
| author_sort | Dengke Xia |
| collection | DOAJ |
| description | IntroductionPublic health messaging is crucial for promoting beneficial health outcomes, and the latest advancements in artificial intelligence offer new opportunities in this field. This study aimed to evaluate the effectiveness of ChatGPT-4 in generating pro-vaccine messages on different topics for Human Papillomavirus (HPV) vaccination.MethodsIn this study (N = 60), we examined the persuasive effect of pro-vaccine messages generated by GPT-4 and humans, which were constructed based on 17 factors impacting HPV vaccination. Paired-samples t-tests were used to compare the persuasiveness of these messages.ResultsGPT-generated messages were reported as more persuasive than human-generated messages on some influencing factors (e.g., untoward effect, stigmatized perception). Human-generated messages performed better on the message regarding convenience of vaccination.DiscussionThis study provides evidence for the viability of ChatGPT, in generating persuasive pro-vaccine messages to influence people’s vaccine attitudes. It is indicated that the feasibility and efficiency of using AI for public health communication. |
| format | Article |
| id | doaj-art-bb6bc2427ba8441eb1d8a000d8aa57d4 |
| institution | Kabale University |
| issn | 2296-2565 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj-art-bb6bc2427ba8441eb1d8a000d8aa57d42025-01-16T11:07:14ZengFrontiers Media S.A.Frontiers in Public Health2296-25652025-01-011210.3389/fpubh.2024.15158711515871A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPVDengke Xia0Dengke Xia1Mengyao Song2Mengyao Song3Tingshao Zhu4Tingshao Zhu5Department of Psychology, Shandong Second Medical University, Weifang, ChinaCAS Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, ChinaCAS Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, ChinaDepartment of Psychology, University of Chinese Academy of Sciences, Beijing, ChinaCAS Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, ChinaDepartment of Psychology, University of Chinese Academy of Sciences, Beijing, ChinaIntroductionPublic health messaging is crucial for promoting beneficial health outcomes, and the latest advancements in artificial intelligence offer new opportunities in this field. This study aimed to evaluate the effectiveness of ChatGPT-4 in generating pro-vaccine messages on different topics for Human Papillomavirus (HPV) vaccination.MethodsIn this study (N = 60), we examined the persuasive effect of pro-vaccine messages generated by GPT-4 and humans, which were constructed based on 17 factors impacting HPV vaccination. Paired-samples t-tests were used to compare the persuasiveness of these messages.ResultsGPT-generated messages were reported as more persuasive than human-generated messages on some influencing factors (e.g., untoward effect, stigmatized perception). Human-generated messages performed better on the message regarding convenience of vaccination.DiscussionThis study provides evidence for the viability of ChatGPT, in generating persuasive pro-vaccine messages to influence people’s vaccine attitudes. It is indicated that the feasibility and efficiency of using AI for public health communication.https://www.frontiersin.org/articles/10.3389/fpubh.2024.1515871/fulllarge language modelsAI-mediated communicationpersuasionpublic health messagesmessage factors |
| spellingShingle | Dengke Xia Dengke Xia Mengyao Song Mengyao Song Tingshao Zhu Tingshao Zhu A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPV Frontiers in Public Health large language models AI-mediated communication persuasion public health messages message factors |
| title | A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPV |
| title_full | A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPV |
| title_fullStr | A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPV |
| title_full_unstemmed | A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPV |
| title_short | A comparison of the persuasiveness of human and ChatGPT generated pro-vaccine messages for HPV |
| title_sort | comparison of the persuasiveness of human and chatgpt generated pro vaccine messages for hpv |
| topic | large language models AI-mediated communication persuasion public health messages message factors |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2024.1515871/full |
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