THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING
In today’s world, alongside increased market globalization and economic regionalization, business success relies on the utilization of modern information technology. The emergence and development of the Internet and the networking of businesses and public administrations, driven by digital marketing...
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| Format: | Article |
| Language: | English |
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University PIM Banja Luka
2024-11-01
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| Series: | STED Journal |
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| Online Access: | https://stedj-univerzitetpim.com/wp-content/uploads/2024/11/7_STEDJ2-2024-7_UTICAJ-DIGITALNOG-MARKETINGA-NA-MODERNO.pdf |
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| _version_ | 1841543421291921408 |
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| author | Isidora Milošević Milica Grbić Biljana Bjelica |
| author_facet | Isidora Milošević Milica Grbić Biljana Bjelica |
| author_sort | Isidora Milošević |
| collection | DOAJ |
| description | In today’s world, alongside increased market globalization and economic regionalization, business success relies on the utilization of modern information technology. The emergence and development of the Internet and the networking of businesses and public administrations, driven by digital marketing strategies, have led to significant changes in how business systems operate and their efficiency. It has facilitated easy and fast communication, almost instant transmission of large amounts of data over long distances, simple publishing and updating of multimedia documents and their continuous global availability, digital delivery of goods and services, direct online payments, creation of virtual organizations, etc. All of these represent elements of a new form of business. Electronic commerce is a broad concept encompassing all business transactions or information exchanges conducted using information and communication technology between: businesses, businesses and their customers, or businesses and public administrations. |
| format | Article |
| id | doaj-art-bb5121190e024dd6861127853c5c8839 |
| institution | Kabale University |
| issn | 2637-2150 2637-2614 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | University PIM Banja Luka |
| record_format | Article |
| series | STED Journal |
| spelling | doaj-art-bb5121190e024dd6861127853c5c88392025-01-13T12:13:31ZengUniversity PIM Banja LukaSTED Journal2637-21502637-26142024-11-0162738310.7251/STEDZ2402073MTHE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISINGIsidora Milošević0Milica Grbić1Biljana Bjelica2The College of Service Business East Sarajevo – Sokolac, Cara Lazara bb, 71 350, Sokolac – East Sarajevo, Bosnia and HerzegovinaThe Higher Education Technical School of Professional Studies in Novi Sad, Školska 1, 21 000, Novi Sad, SerbiaThe Higher Education Technical School of Professional Studies in Novi Sad, Školska 1, 21 000, Novi Sad, SerbiaIn today’s world, alongside increased market globalization and economic regionalization, business success relies on the utilization of modern information technology. The emergence and development of the Internet and the networking of businesses and public administrations, driven by digital marketing strategies, have led to significant changes in how business systems operate and their efficiency. It has facilitated easy and fast communication, almost instant transmission of large amounts of data over long distances, simple publishing and updating of multimedia documents and their continuous global availability, digital delivery of goods and services, direct online payments, creation of virtual organizations, etc. All of these represent elements of a new form of business. Electronic commerce is a broad concept encompassing all business transactions or information exchanges conducted using information and communication technology between: businesses, businesses and their customers, or businesses and public administrations.https://stedj-univerzitetpim.com/wp-content/uploads/2024/11/7_STEDJ2-2024-7_UTICAJ-DIGITALNOG-MARKETINGA-NA-MODERNO.pdfglobalizationinformation technologyinternetcommunicationelectronic commerce. |
| spellingShingle | Isidora Milošević Milica Grbić Biljana Bjelica THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING STED Journal globalization information technology internet communication electronic commerce. |
| title | THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING |
| title_full | THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING |
| title_fullStr | THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING |
| title_full_unstemmed | THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING |
| title_short | THE IMPACT OF DIGITAL MARKETING ON MODERN BUSINESS AND ADVERTISING |
| title_sort | impact of digital marketing on modern business and advertising |
| topic | globalization information technology internet communication electronic commerce. |
| url | https://stedj-univerzitetpim.com/wp-content/uploads/2024/11/7_STEDJ2-2024-7_UTICAJ-DIGITALNOG-MARKETINGA-NA-MODERNO.pdf |
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