What is advertising without blending? Advertisements in women’s magazines
Conceptual integration theory, proposed by Fauconnier and Turner in 1993, has been successfully used in the study of a wide range of phenomena of human thought and action, from counterfactuals to metaphors, proving blending to be present in the simplest kinds of human thinking. In that sense, concep...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-10-01
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| Series: | ExELL (Explorations in English Language and Linguistics) |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/exell-2017-0004 |
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