A practice of user profile in big data
The development of telecom market focused on the development model from the incremental development model.In the case of incremental development model,it has become a consensus to prevent customer reduction,to extend customers’ life cycle,to enhance revenues and earnings .User profile technology was...
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| Format: | Article |
| Language: | zho |
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Beijing Xintong Media Co., Ltd
2018-05-01
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| Series: | Dianxin kexue |
| Subjects: | |
| Online Access: | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2018109/ |
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| _version_ | 1841529120502054912 |
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| author | Xiaoxia WANG Jingsha LIU Dandan XU |
| author_facet | Xiaoxia WANG Jingsha LIU Dandan XU |
| author_sort | Xiaoxia WANG |
| collection | DOAJ |
| description | The development of telecom market focused on the development model from the incremental development model.In the case of incremental development model,it has become a consensus to prevent customer reduction,to extend customers’ life cycle,to enhance revenues and earnings .User profile technology was used to defend telecom business and customer base in the face of pressure from OTT.Big data technology of user profile was used to describe customer demand,match customer and product,so as to make a breakthrough in marketing. |
| format | Article |
| id | doaj-art-b93e79765b5f4aa788ea5fbc52ef28a5 |
| institution | Kabale University |
| issn | 1000-0801 |
| language | zho |
| publishDate | 2018-05-01 |
| publisher | Beijing Xintong Media Co., Ltd |
| record_format | Article |
| series | Dianxin kexue |
| spelling | doaj-art-b93e79765b5f4aa788ea5fbc52ef28a52025-01-15T03:25:22ZzhoBeijing Xintong Media Co., LtdDianxin kexue1000-08012018-05-013412713359802046A practice of user profile in big dataXiaoxia WANGJingsha LIUDandan XUThe development of telecom market focused on the development model from the incremental development model.In the case of incremental development model,it has become a consensus to prevent customer reduction,to extend customers’ life cycle,to enhance revenues and earnings .User profile technology was used to defend telecom business and customer base in the face of pressure from OTT.Big data technology of user profile was used to describe customer demand,match customer and product,so as to make a breakthrough in marketing.http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2018109/telecom industrybig datauser profilestock managementprecision marketinglabel |
| spellingShingle | Xiaoxia WANG Jingsha LIU Dandan XU A practice of user profile in big data Dianxin kexue telecom industry big data user profile stock management precision marketing label |
| title | A practice of user profile in big data |
| title_full | A practice of user profile in big data |
| title_fullStr | A practice of user profile in big data |
| title_full_unstemmed | A practice of user profile in big data |
| title_short | A practice of user profile in big data |
| title_sort | practice of user profile in big data |
| topic | telecom industry big data user profile stock management precision marketing label |
| url | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2018109/ |
| work_keys_str_mv | AT xiaoxiawang apracticeofuserprofileinbigdata AT jingshaliu apracticeofuserprofileinbigdata AT dandanxu apracticeofuserprofileinbigdata AT xiaoxiawang practiceofuserprofileinbigdata AT jingshaliu practiceofuserprofileinbigdata AT dandanxu practiceofuserprofileinbigdata |