Les dimensions genrées des dispositifs technologiques à vocation relationnelle
The authors analyze the technological dreamscape and construction of gendered identities and gender relations in a Japanese advertising campaign that started in 2016. The campaign is for a virtual assistant (hologram) named Azuma Hikari who is a manga-style sexy young woman. The 12 promotional video...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2020-09-01
|
| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/12912 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841553213837279232 |
|---|---|
| author | Delphine Dupré Laurène Beccucci Aurélie Laborde Valérie Carayol |
| author_facet | Delphine Dupré Laurène Beccucci Aurélie Laborde Valérie Carayol |
| author_sort | Delphine Dupré |
| collection | DOAJ |
| description | The authors analyze the technological dreamscape and construction of gendered identities and gender relations in a Japanese advertising campaign that started in 2016. The campaign is for a virtual assistant (hologram) named Azuma Hikari who is a manga-style sexy young woman. The 12 promotional videos in the corpus mostly feature young heterosexual adult males. |
| format | Article |
| id | doaj-art-b80fd5d00402450a9ef5b83e579437a6 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2020-09-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-b80fd5d00402450a9ef5b83e579437a62025-01-09T11:26:49ZfraUniversité LavalCommunication1189-37881920-73442020-09-0137210.4000/communication.12912Les dimensions genrées des dispositifs technologiques à vocation relationnelleDelphine DupréLaurène BeccucciAurélie LabordeValérie CarayolThe authors analyze the technological dreamscape and construction of gendered identities and gender relations in a Japanese advertising campaign that started in 2016. The campaign is for a virtual assistant (hologram) named Azuma Hikari who is a manga-style sexy young woman. The 12 promotional videos in the corpus mostly feature young heterosexual adult males.https://journals.openedition.org/communication/12912technological dreamscapegendered identityhologramcommercializationJapan |
| spellingShingle | Delphine Dupré Laurène Beccucci Aurélie Laborde Valérie Carayol Les dimensions genrées des dispositifs technologiques à vocation relationnelle Communication technological dreamscape gendered identity hologram commercialization Japan |
| title | Les dimensions genrées des dispositifs technologiques à vocation relationnelle |
| title_full | Les dimensions genrées des dispositifs technologiques à vocation relationnelle |
| title_fullStr | Les dimensions genrées des dispositifs technologiques à vocation relationnelle |
| title_full_unstemmed | Les dimensions genrées des dispositifs technologiques à vocation relationnelle |
| title_short | Les dimensions genrées des dispositifs technologiques à vocation relationnelle |
| title_sort | les dimensions genrees des dispositifs technologiques a vocation relationnelle |
| topic | technological dreamscape gendered identity hologram commercialization Japan |
| url | https://journals.openedition.org/communication/12912 |
| work_keys_str_mv | AT delphinedupre lesdimensionsgenreesdesdispositifstechnologiquesavocationrelationnelle AT laurenebeccucci lesdimensionsgenreesdesdispositifstechnologiquesavocationrelationnelle AT aurelielaborde lesdimensionsgenreesdesdispositifstechnologiquesavocationrelationnelle AT valeriecarayol lesdimensionsgenreesdesdispositifstechnologiquesavocationrelationnelle |