Exploring the green purchase intention-behavior gap among South African millennials using an expanded planned behavior model

Exploring the green purchase intention-behavior gap among South African millennials using an expanded planned behavior model

This study investigates the determinants of green purchase behaviour among South African millennials, drawing on a sample of 189 respondents to elucidate the most salient antecedents that drive green consumption within this demographic. Anchored in an extended Theory of Planned Behavior (TPB), the r...

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Bibliographic Details
Main Authors: Boitumelo Mabaso, Christian Nedu Osakwe, Abdul Bashiru Jibril
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Business & Management
Subjects:
Environmental knowledge
green purchase behaviour
intention-behaviour gap
SDGs
sustainable consumption
theory of planned behaviour
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2025.2538715
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