FARMERS' PREFERENCES FOR DIFFERENT FINANCIAL PRODUCT VALUES OFFERED BY COMMERCIAL BANKS IN BULGARIA
This study applies the Fishbein Model to analyze farmers' preferences for financial products offered by commercial banks. The research identifies key attributes influencing farmers' attitudes, including loan repayment period, collateral flexibility, interest rates, initial disbursement, an...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
BelloPrint Pazardjik
2025-03-01
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| Series: | Journal of Bio-Based Marketing |
| Subjects: | |
| Online Access: | https://journalbbm.wordpress.com/wp-content/uploads/2025/03/article_13.pdf |
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