ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY

ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY

This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and c...

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Bibliographic Details
Main Author: D. Manukyan
Format: Article
Language:English
Published: Publishing House of the State University of Management 2017-05-01
Series:Вестник университета
Subjects:
construction industry
marketing strategy
marketing plan
management
market
analysis
Online Access:https://vestnik.guu.ru/jour/article/view/711
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