Verbal Design Modelling – Complexity, AI and product innovation
The constant increase in tools for content generation through Artificial Intelligence (AI) is influencing and will increasingly impact the design field. This paper analyses the application of AI technology for text-to-image conversion in the specific area of product design, particularly during the...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Palermo University Press
2024-12-01
|
| Series: | Agathón |
| Subjects: | |
| Online Access: | https://agathon.it/agathon/article/view/457 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846099908935811072 |
|---|---|
| author | Jacopo Mascitti Davide Paciotti |
| author_facet | Jacopo Mascitti Davide Paciotti |
| author_sort | Jacopo Mascitti |
| collection | DOAJ |
| description |
The constant increase in tools for content generation through Artificial Intelligence (AI) is influencing and will increasingly impact the design field. This paper analyses the application of AI technology for text-to-image conversion in the specific area of product design, particularly during the development of initial concepts, identifying significant implications for innovation in industrial products. For the first time, technology can assist designers in the product conception phase, rather than in a later stage. An experimental approach, called Verbal Design Modelling (VDM), is presented and discussed. It aims to develop innovative product concepts through AI text-to-image software, to manage the complexity of AI-designer interaction in this specific context.
Article info
Received: 10/09/2024; Revised: 09/10/2024; Accepted: 10/10/2024
|
| format | Article |
| id | doaj-art-b5c93a9a99a6404890c38963e4cdaba2 |
| institution | Kabale University |
| issn | 2464-9309 2532-683X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Palermo University Press |
| record_format | Article |
| series | Agathón |
| spelling | doaj-art-b5c93a9a99a6404890c38963e4cdaba22024-12-31T00:11:43ZengPalermo University PressAgathón2464-93092532-683X2024-12-011610.19229/2464-9309/16292024Verbal Design Modelling – Complexity, AI and product innovationJacopo Mascitti0Davide Paciotti1University of Camerino (Italy)University of Camerino (Italy) The constant increase in tools for content generation through Artificial Intelligence (AI) is influencing and will increasingly impact the design field. This paper analyses the application of AI technology for text-to-image conversion in the specific area of product design, particularly during the development of initial concepts, identifying significant implications for innovation in industrial products. For the first time, technology can assist designers in the product conception phase, rather than in a later stage. An experimental approach, called Verbal Design Modelling (VDM), is presented and discussed. It aims to develop innovative product concepts through AI text-to-image software, to manage the complexity of AI-designer interaction in this specific context. Article info Received: 10/09/2024; Revised: 09/10/2024; Accepted: 10/10/2024 https://agathon.it/agathon/article/view/457industrial designartificial intelligenceproduct innovationverbal modellingmidjourney |
| spellingShingle | Jacopo Mascitti Davide Paciotti Verbal Design Modelling – Complexity, AI and product innovation Agathón industrial design artificial intelligence product innovation verbal modelling midjourney |
| title | Verbal Design Modelling – Complexity, AI and product innovation |
| title_full | Verbal Design Modelling – Complexity, AI and product innovation |
| title_fullStr | Verbal Design Modelling – Complexity, AI and product innovation |
| title_full_unstemmed | Verbal Design Modelling – Complexity, AI and product innovation |
| title_short | Verbal Design Modelling – Complexity, AI and product innovation |
| title_sort | verbal design modelling complexity ai and product innovation |
| topic | industrial design artificial intelligence product innovation verbal modelling midjourney |
| url | https://agathon.it/agathon/article/view/457 |
| work_keys_str_mv | AT jacopomascitti verbaldesignmodellingcomplexityaiandproductinnovation AT davidepaciotti verbaldesignmodellingcomplexityaiandproductinnovation |