Differentiation of Polish and Ukrainian consumers' attitudes to Russian brands and international brands remaining on the Russian market
Purpose – The purpose of this paper was identification and empirical assessment of the differentiation of consumers' attitudes in Ukraine and Poland to Russian brands and other brands offered on the Russian market after Russia’s aggression against Ukraine on February 24, 2022. Design/methodolog...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-04-01
|
| Series: | Central European Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/CEMJ-02-2023-0086/full/pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|