The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK)
In recent years, branding theory has increasingly focused on understanding the relationship between consumers and brands. A brand serves as a symbolic and functional bridge between buyers and sellers, facilitating trust, communication, and emotional connections (Şahin et al., 2011). It plays a key...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6008 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841546625614348288 |
|---|---|
| author | Nabila Putri Sayekti Anton Agus Setyawan |
| author_facet | Nabila Putri Sayekti Anton Agus Setyawan |
| author_sort | Nabila Putri Sayekti |
| collection | DOAJ |
| description |
In recent years, branding theory has increasingly focused on understanding the relationship between consumers and brands. A brand serves as a symbolic and functional bridge between buyers and sellers, facilitating trust, communication, and emotional connections (Şahin et al., 2011). It plays a key role in influencing consumer purchasing decisions. A brand represents an offering from the seller to the consumer that consistently conveys its character, utility, and assurance of quality (Suntoro & Silintowe, 2020). In this context, "character" refers to the brand's personality or image, "utility" signifies both the practical benefits of the product and its role in the consumer's life, and "assurance of quality" reflects the reliability and trustworthiness of the brand. Consequently, consumers are more likely to make repeated purchases of a particular brand, as they develop trust and confidence in its consistency. This study aims to explore the underlying factors of brand experience, brand satisfaction, and brand loyalty. Brand loyalty, in this case, encompasses emotional attachment, trust, and habitual behavior towards a brand. A quantitative approach is employed to collect data via an online questionnaire. The research uses purposive sampling, which is appropriate as it targets individuals with relevant insights into their experiences and attitudes towards the brand, ensuring that the sample aligns with the study’s objectives. This non-probability sampling method allows for a more focused exploration of consumer-brand relationships, compared to generalizing from a broader population.
|
| format | Article |
| id | doaj-art-b50757d27d9243e7847eb3f3daac66c4 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-b50757d27d9243e7847eb3f3daac66c42025-01-10T16:02:49ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-01-018110.31538/iijse.v8i1.6008The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK)Nabila Putri Sayekti0Anton Agus Setyawan1Universitas Muhammadiyah Surakarta, Surakarta, IndonesiaUniversitas Muhammadiyah Surakarta, Surakarta, Indonesia In recent years, branding theory has increasingly focused on understanding the relationship between consumers and brands. A brand serves as a symbolic and functional bridge between buyers and sellers, facilitating trust, communication, and emotional connections (Şahin et al., 2011). It plays a key role in influencing consumer purchasing decisions. A brand represents an offering from the seller to the consumer that consistently conveys its character, utility, and assurance of quality (Suntoro & Silintowe, 2020). In this context, "character" refers to the brand's personality or image, "utility" signifies both the practical benefits of the product and its role in the consumer's life, and "assurance of quality" reflects the reliability and trustworthiness of the brand. Consequently, consumers are more likely to make repeated purchases of a particular brand, as they develop trust and confidence in its consistency. This study aims to explore the underlying factors of brand experience, brand satisfaction, and brand loyalty. Brand loyalty, in this case, encompasses emotional attachment, trust, and habitual behavior towards a brand. A quantitative approach is employed to collect data via an online questionnaire. The research uses purposive sampling, which is appropriate as it targets individuals with relevant insights into their experiences and attitudes towards the brand, ensuring that the sample aligns with the study’s objectives. This non-probability sampling method allows for a more focused exploration of consumer-brand relationships, compared to generalizing from a broader population. https://e-journal.uac.ac.id/index.php/iijse/article/view/6008Brand ExperienceBrand LoyaltyBrand TrustPerceived Quality |
| spellingShingle | Nabila Putri Sayekti Anton Agus Setyawan The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK) Indonesian Interdisciplinary Journal of Sharia Economics Brand Experience Brand Loyalty Brand Trust Perceived Quality |
| title | The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK) |
| title_full | The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK) |
| title_fullStr | The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK) |
| title_full_unstemmed | The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK) |
| title_short | The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK) |
| title_sort | influence of brand experience brand satisfaction and perceived quality on brand loyalty toward bottled drinking water products amdk |
| topic | Brand Experience Brand Loyalty Brand Trust Perceived Quality |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/6008 |
| work_keys_str_mv | AT nabilaputrisayekti theinfluenceofbrandexperiencebrandsatisfactionandperceivedqualityonbrandloyaltytowardbottleddrinkingwaterproductsamdk AT antonagussetyawan theinfluenceofbrandexperiencebrandsatisfactionandperceivedqualityonbrandloyaltytowardbottleddrinkingwaterproductsamdk AT nabilaputrisayekti influenceofbrandexperiencebrandsatisfactionandperceivedqualityonbrandloyaltytowardbottleddrinkingwaterproductsamdk AT antonagussetyawan influenceofbrandexperiencebrandsatisfactionandperceivedqualityonbrandloyaltytowardbottleddrinkingwaterproductsamdk |