Current State and History of the Measurement of Implicit Attitudes
Implicit attitudes in the field of social psychology are reviewed and explained. Distinguishing between implicit and explicit measures and how implicit measurements emerged are described. Attitude strength and accessibility were introduced through the research of Fazio et al., which served as a theo...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2024-11-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.004/_html/-char/en |
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