Current State and History of the Measurement of Implicit Attitudes
Implicit attitudes in the field of social psychology are reviewed and explained. Distinguishing between implicit and explicit measures and how implicit measurements emerged are described. Attitude strength and accessibility were introduced through the research of Fazio et al., which served as a theo...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-11-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.004/_html/-char/en |
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| _version_ | 1841550792805318656 |
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| author | Hideya Kitamura |
| author_facet | Hideya Kitamura |
| author_sort | Hideya Kitamura |
| collection | DOAJ |
| description | Implicit attitudes in the field of social psychology are reviewed and explained. Distinguishing between implicit and explicit measures and how implicit measurements emerged are described. Attitude strength and accessibility were introduced through the research of Fazio et al., which served as a theoretical precursor to the theory of implicit attitudes. Implicit attitudes measured by the Implicit Association Test (IAT) developed by Greenwald et al. are influenced by environmental and situational factors. The author discussed the characteristics found in the IAT, including the author’s empirical evidence, and found that implicit attitudes can change in the short term. Finally, criticisms of the IAT and other points to keep in mind are discussed. |
| format | Article |
| id | doaj-art-b3b05e48b23845768f242c3779e1d90c |
| institution | Kabale University |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| publishDate | 2024-11-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj-art-b3b05e48b23845768f242c3779e1d90c2025-01-10T03:49:54ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692024-11-01451142110.7222/marketing.2025.004marketingCurrent State and History of the Measurement of Implicit AttitudesHideya Kitamura0Professor, Faculty of Sociology, Toyo University, JapanImplicit attitudes in the field of social psychology are reviewed and explained. Distinguishing between implicit and explicit measures and how implicit measurements emerged are described. Attitude strength and accessibility were introduced through the research of Fazio et al., which served as a theoretical precursor to the theory of implicit attitudes. Implicit attitudes measured by the Implicit Association Test (IAT) developed by Greenwald et al. are influenced by environmental and situational factors. The author discussed the characteristics found in the IAT, including the author’s empirical evidence, and found that implicit attitudes can change in the short term. Finally, criticisms of the IAT and other points to keep in mind are discussed.https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.004/_html/-char/enimplicit measureexplicit measureiatactivationmalleability |
| spellingShingle | Hideya Kitamura Current State and History of the Measurement of Implicit Attitudes Maketingu Janaru implicit measure explicit measure iat activation malleability |
| title | Current State and History of the Measurement of Implicit Attitudes |
| title_full | Current State and History of the Measurement of Implicit Attitudes |
| title_fullStr | Current State and History of the Measurement of Implicit Attitudes |
| title_full_unstemmed | Current State and History of the Measurement of Implicit Attitudes |
| title_short | Current State and History of the Measurement of Implicit Attitudes |
| title_sort | current state and history of the measurement of implicit attitudes |
| topic | implicit measure explicit measure iat activation malleability |
| url | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.004/_html/-char/en |
| work_keys_str_mv | AT hideyakitamura currentstateandhistoryofthemeasurementofimplicitattitudes |