How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions
The lifestyle needs of urban communities have made many business people develop their businesses in the food and beverage (F&B) sector. The proliferation and expansion of coffee shops can engender heightened business competitiveness, necessitating companies to consistently refine their marketing...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2024-12-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2651 |
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