Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features
The AuSS market witnessed substantial growth in 2022, with a strong estimated annual expansion from 2023 to 2030. Prominent companies like Amazon, Spotify, and YouTube are intensifying their competition by acquiring smaller firms in the audio content industry. To navigate this intense AuSS market co...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241304581 |
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| author | Minjeong Ham Kyu Tae Kwak Hwaseong Na Sang Woo Lee |
| author_facet | Minjeong Ham Kyu Tae Kwak Hwaseong Na Sang Woo Lee |
| author_sort | Minjeong Ham |
| collection | DOAJ |
| description | The AuSS market witnessed substantial growth in 2022, with a strong estimated annual expansion from 2023 to 2030. Prominent companies like Amazon, Spotify, and YouTube are intensifying their competition by acquiring smaller firms in the audio content industry. To navigate this intense AuSS market competition, this study aims to categorize AuSS content genres and investigates the impact of content genre and update features on content performance (measured by content usage and subscriber size). Based on econometric analysis, we explore how the relationship between content genre and content performance is influenced by content update features. Empirical data was collected from Naver’s Audioclip, South Korea’s leading internet portal. For the research results, the content performance was different depending on the content genre. The more the regularity and frequency of content updates, the better the content performance. The effect of content update frequency on content performance differed by each content genre. Based on the findings of this study, we suggest the academic and managerial implications for content strategies to enhance the AuSS content performance of related companies. |
| format | Article |
| id | doaj-art-b0aacc62d780418dbe761f754c9e72b4 |
| institution | Kabale University |
| issn | 2158-2440 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj-art-b0aacc62d780418dbe761f754c9e72b42025-01-11T09:03:34ZengSAGE PublishingSAGE Open2158-24402025-01-011510.1177/21582440241304581Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update FeaturesMinjeong Ham0Kyu Tae Kwak1Hwaseong Na2Sang Woo Lee3Nagoya University of Commerce and Business (NUCB), Nisshin, Aichi, JapanSoonchunhyang University, Asan, South KoreaYonsei University, Seoul, South KoreaYonsei University, Seoul, South KoreaThe AuSS market witnessed substantial growth in 2022, with a strong estimated annual expansion from 2023 to 2030. Prominent companies like Amazon, Spotify, and YouTube are intensifying their competition by acquiring smaller firms in the audio content industry. To navigate this intense AuSS market competition, this study aims to categorize AuSS content genres and investigates the impact of content genre and update features on content performance (measured by content usage and subscriber size). Based on econometric analysis, we explore how the relationship between content genre and content performance is influenced by content update features. Empirical data was collected from Naver’s Audioclip, South Korea’s leading internet portal. For the research results, the content performance was different depending on the content genre. The more the regularity and frequency of content updates, the better the content performance. The effect of content update frequency on content performance differed by each content genre. Based on the findings of this study, we suggest the academic and managerial implications for content strategies to enhance the AuSS content performance of related companies.https://doi.org/10.1177/21582440241304581 |
| spellingShingle | Minjeong Ham Kyu Tae Kwak Hwaseong Na Sang Woo Lee Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features SAGE Open |
| title | Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features |
| title_full | Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features |
| title_fullStr | Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features |
| title_full_unstemmed | Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features |
| title_short | Content Strategies to Improve the Performance of Audio Streaming Services: Focusing on Content Genre and Update Features |
| title_sort | content strategies to improve the performance of audio streaming services focusing on content genre and update features |
| url | https://doi.org/10.1177/21582440241304581 |
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