Going international versus going global. The Case of the European Steel Pipe SMES

In a world where competitiveness has become the second nature of the business environment, an insight on the organizations’ endeavour to go international seems natural. And yet, most of the times, under the lens of the worldwide researchers and practitioners, corporations have been settled as milest...

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Main Authors: Elena-Mădălina VĂTĂMĂNESCU, Florina-Magdalena PÎNZARU, Andreia-Gabriela ANDREI, Vlad-Andrei ALEXANDRU
Format: Article
Language:English
Published: Editura ASE 2014-07-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no15vol3/09.pdf
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author Elena-Mădălina VĂTĂMĂNESCU
Florina-Magdalena PÎNZARU
Andreia-Gabriela ANDREI
Vlad-Andrei ALEXANDRU
author_facet Elena-Mădălina VĂTĂMĂNESCU
Florina-Magdalena PÎNZARU
Andreia-Gabriela ANDREI
Vlad-Andrei ALEXANDRU
author_sort Elena-Mădălina VĂTĂMĂNESCU
collection DOAJ
description In a world where competitiveness has become the second nature of the business environment, an insight on the organizations’ endeavour to go international seems natural. And yet, most of the times, under the lens of the worldwide researchers and practitioners, corporations have been settled as milestones. In this context, focusing on the small and medium enterprises (SMEs), on the managerial and entrepreneurial micro-universe may generate an alternative perspective on their approach on the international markets versus the global market. Starting from this premise, the paper intends to analyze the business internationalization versus business globalization perspectives assumed by managers of SMEs at present. The distinction between the two approaches is based on a step-bystep touch of the specialized markets versus a straight forward venture into far-away markets with a view to obtain higher profits. The emphasis was laid on 107 European steel pipe SMEs, whose managers responded to a 15-item questionnaire regarding their market strategies and experiences. As the results show, the socio-demographic characteristics of respondents have a considerable impact on their approaches on the issue, the choice for going international or going global relying on the subjects’ age, number of foreign partners, experience on the foreign markets and education field.
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institution Kabale University
issn 1582-3458
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language English
publishDate 2014-07-01
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record_format Article
series Revista de Management Comparat International
spelling doaj-art-b01887d6e6c843d39ee951801d723d352024-12-06T09:07:45ZengEditura ASERevista de Management Comparat International1582-34582601-09682014-07-01153360379Going international versus going global. The Case of the European Steel Pipe SMES Elena-Mădălina VĂTĂMĂNESCU0Florina-Magdalena PÎNZARU1Andreia-Gabriela ANDREI2Vlad-Andrei ALEXANDRU3College of Management, NUPSPACollege of Management, NUPSPA Faculty of Economics and Business Administration, "Alexandru Ioan Cuza" UniversityS.C. SENAL-COM S.R.L.In a world where competitiveness has become the second nature of the business environment, an insight on the organizations’ endeavour to go international seems natural. And yet, most of the times, under the lens of the worldwide researchers and practitioners, corporations have been settled as milestones. In this context, focusing on the small and medium enterprises (SMEs), on the managerial and entrepreneurial micro-universe may generate an alternative perspective on their approach on the international markets versus the global market. Starting from this premise, the paper intends to analyze the business internationalization versus business globalization perspectives assumed by managers of SMEs at present. The distinction between the two approaches is based on a step-bystep touch of the specialized markets versus a straight forward venture into far-away markets with a view to obtain higher profits. The emphasis was laid on 107 European steel pipe SMEs, whose managers responded to a 15-item questionnaire regarding their market strategies and experiences. As the results show, the socio-demographic characteristics of respondents have a considerable impact on their approaches on the issue, the choice for going international or going global relying on the subjects’ age, number of foreign partners, experience on the foreign markets and education field. https://www.rmci.ase.ro/no15vol3/09.pdfbusiness internationalizationglobalizationsmeseuropean steel pipe industry
spellingShingle Elena-Mădălina VĂTĂMĂNESCU
Florina-Magdalena PÎNZARU
Andreia-Gabriela ANDREI
Vlad-Andrei ALEXANDRU
Going international versus going global. The Case of the European Steel Pipe SMES
Revista de Management Comparat International
business internationalization
globalization
smes
european steel pipe industry
title Going international versus going global. The Case of the European Steel Pipe SMES
title_full Going international versus going global. The Case of the European Steel Pipe SMES
title_fullStr Going international versus going global. The Case of the European Steel Pipe SMES
title_full_unstemmed Going international versus going global. The Case of the European Steel Pipe SMES
title_short Going international versus going global. The Case of the European Steel Pipe SMES
title_sort going international versus going global the case of the european steel pipe smes
topic business internationalization
globalization
smes
european steel pipe industry
url https://www.rmci.ase.ro/no15vol3/09.pdf
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AT vladandreialexandru goinginternationalversusgoingglobalthecaseoftheeuropeansteelpipesmes