Service Quality Research as a Marketing Tool for a University Library
In this study the attitudes of library users were solicited using SERVQUAL, a marketing research technique. As the management spent all its resources for the development of the library, the impact of this policy on the service quality has been measured. At this stage the evaluation of faculty with r...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Türk Kütüphaneciler Derneği (Turkish Librarians' Association)
1999-09-01
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| Series: | Türk Kütüphaneciliği |
| Online Access: | http://tk.org.tr/index.php/TK/article/view/715 |
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