Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageante
This paper discusses the epistemological, theoretical, and methodological challenges of implementing an experimental communication procedure—engagement communication—to shape organizational behaviours. Attempts to cultivate engagement in a group of midlevel executives on the issue of integrity (one...
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| Format: | Article |
| Language: | fra |
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Université Laval
2022-07-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/15257 |
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| _version_ | 1841553207503880192 |
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| author | Thomas Maxwell |
| author_facet | Thomas Maxwell |
| author_sort | Thomas Maxwell |
| collection | DOAJ |
| description | This paper discusses the epistemological, theoretical, and methodological challenges of implementing an experimental communication procedure—engagement communication—to shape organizational behaviours. Attempts to cultivate engagement in a group of midlevel executives on the issue of integrity (one of the cardinal values asserted by the organization) have shown that engagement efforts are inseparable from their context, how engagement is portrayed in the workplace, and the authority that institutionalizes it. This is illustrated by intervention research conducted in a Québec government organization with more than 20,000 employees |
| format | Article |
| id | doaj-art-afe8dd5225be4fd6a37ce570a4cff478 |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2022-07-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-afe8dd5225be4fd6a37ce570a4cff4782025-01-09T11:27:17ZfraUniversité LavalCommunication1189-37881920-73442022-07-0139110.4000/communication.15257Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageanteThomas MaxwellThis paper discusses the epistemological, theoretical, and methodological challenges of implementing an experimental communication procedure—engagement communication—to shape organizational behaviours. Attempts to cultivate engagement in a group of midlevel executives on the issue of integrity (one of the cardinal values asserted by the organization) have shown that engagement efforts are inseparable from their context, how engagement is portrayed in the workplace, and the authority that institutionalizes it. This is illustrated by intervention research conducted in a Québec government organization with more than 20,000 employeeshttps://journals.openedition.org/communication/15257Quebecorganizationengagement communicationintervention researchbehaviours |
| spellingShingle | Thomas Maxwell Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageante Communication Quebec organization engagement communication intervention research behaviours |
| title | Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageante |
| title_full | Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageante |
| title_fullStr | Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageante |
| title_full_unstemmed | Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageante |
| title_short | Les défis épistémologique, théorique et méthodologique d’une stratégie de communication engageante |
| title_sort | les defis epistemologique theorique et methodologique d une strategie de communication engageante |
| topic | Quebec organization engagement communication intervention research behaviours |
| url | https://journals.openedition.org/communication/15257 |
| work_keys_str_mv | AT thomasmaxwell lesdefisepistemologiquetheoriqueetmethodologiquedunestrategiedecommunicationengageante |