Интерсемиотический и прагмасемантический анализ цикла мемов „Дворец для Путина”
The article is devoted to the analysis of the pragmatics and semiotics in the productive comic genre of digital communication – the political meme. The empirical material consists of actual internet heterogeneous texts, created after the publication of Alexei Navalny’s film “Palace for Putin”. The...
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| Format: | Article |
| Language: | deu |
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Adam Mickiewicz University in Poznań
2022-06-01
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| Series: | Studia Rossica Posnaniensia |
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| Online Access: | https://pressto.amu.edu.pl/index.php/strp/article/view/34358 |
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| author | Żanna Sładkiewicz |
| author_facet | Żanna Sładkiewicz |
| author_sort | Żanna Sładkiewicz |
| collection | DOAJ |
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The article is devoted to the analysis of the pragmatics and semiotics in the productive comic genre of digital communication – the political meme. The empirical material consists of actual internet heterogeneous texts, created after the publication of Alexei Navalny’s film “Palace for Putin”. The comic content is viewed as a way of defusing the public tension of the sanctioned protest, an instrument for interpreting and discussing current social reality, as well as a method of demonizing a political subject “them”. The research assumes multimodality of the media environment and its products. It considers verbal, iconic and metagraphic ways of realizing the pragmatic intentions of the participants in the communication process. The author examines the initial situation (proto situation) that caused a communicative reaction of the internet users in the form of memes, analyzes the essence of a political meme as a heterogeneous text. The article describes the structural organization of memes, the syntactic and semantic relations of the verbal and iconic parts, as well as the use of intertextuality to concisely and expressively transmit new meanings.
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| format | Article |
| id | doaj-art-afd89a2f371045f28b39229e3846872f |
| institution | Kabale University |
| issn | 0081-6884 |
| language | deu |
| publishDate | 2022-06-01 |
| publisher | Adam Mickiewicz University in Poznań |
| record_format | Article |
| series | Studia Rossica Posnaniensia |
| spelling | doaj-art-afd89a2f371045f28b39229e3846872f2025-01-03T01:26:47ZdeuAdam Mickiewicz University in PoznańStudia Rossica Posnaniensia0081-68842022-06-0147110.14746/strp.2022.47.1.13Интерсемиотический и прагмасемантический анализ цикла мемов „Дворец для Путина”Żanna Sładkiewicz0Uniwersytet Gdański The article is devoted to the analysis of the pragmatics and semiotics in the productive comic genre of digital communication – the political meme. The empirical material consists of actual internet heterogeneous texts, created after the publication of Alexei Navalny’s film “Palace for Putin”. The comic content is viewed as a way of defusing the public tension of the sanctioned protest, an instrument for interpreting and discussing current social reality, as well as a method of demonizing a political subject “them”. The research assumes multimodality of the media environment and its products. It considers verbal, iconic and metagraphic ways of realizing the pragmatic intentions of the participants in the communication process. The author examines the initial situation (proto situation) that caused a communicative reaction of the internet users in the form of memes, analyzes the essence of a political meme as a heterogeneous text. The article describes the structural organization of memes, the syntactic and semantic relations of the verbal and iconic parts, as well as the use of intertextuality to concisely and expressively transmit new meanings. https://pressto.amu.edu.pl/index.php/strp/article/view/34358politicalinternet memetwittermultimodal textcomic |
| spellingShingle | Żanna Sładkiewicz Интерсемиотический и прагмасемантический анализ цикла мемов „Дворец для Путина” Studia Rossica Posnaniensia political internet meme multimodal text comic |
| title | Интерсемиотический и прагмасемантический анализ цикла мемов „Дворец для Путина” |
| title_full | Интерсемиотический и прагмасемантический анализ цикла мемов „Дворец для Путина” |
| title_fullStr | Интерсемиотический и прагмасемантический анализ цикла мемов „Дворец для Путина” |
| title_full_unstemmed | Интерсемиотический и прагмасемантический анализ цикла мемов „Дворец для Путина” |
| title_short | Интерсемиотический и прагмасемантический анализ цикла мемов „Дворец для Путина” |
| title_sort | интерсемиотический и прагмасемантический анализ цикла мемов дворец для путина |
| topic | political internet meme multimodal text comic |
| url | https://pressto.amu.edu.pl/index.php/strp/article/view/34358 |
| work_keys_str_mv | AT zannasładkiewicz intersemiotičeskijipragmasemantičeskijanalizciklamemovdvorecdlâputina |