Exploring the Muslim-friendly attributes in Taiwan toward travels’ visit decision: the moderating role of religiosity
This study aims to explore the Muslim-friendly attributes in non-Muslim countries, such as Taiwan, from the perspective of Muslim travelers while deciding whether to visit a non-Muslim destination. The total number of respondents was 233 Muslim travelers who had decided to visit Taiwan. This study e...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2424471 |
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| author | Achlan Fahlevi Royanow Putri Rizkiyah Ali Muhtasom Amirosa Ria Satiadji Saiful Fahmi Li-Wei Liu Pahrudin Pahrudin |
| author_facet | Achlan Fahlevi Royanow Putri Rizkiyah Ali Muhtasom Amirosa Ria Satiadji Saiful Fahmi Li-Wei Liu Pahrudin Pahrudin |
| author_sort | Achlan Fahlevi Royanow |
| collection | DOAJ |
| description | This study aims to explore the Muslim-friendly attributes in non-Muslim countries, such as Taiwan, from the perspective of Muslim travelers while deciding whether to visit a non-Muslim destination. The total number of respondents was 233 Muslim travelers who had decided to visit Taiwan. This study employed Structural Equation Modeling-Partial Least Square (SEM-PLS) second-order analysis to examine the hypotheses of Muslim-friendly attributes on cognitive and affective destination image, religiosity, and decision to visit. The result finds that Muslim-friendly tourism significantly impacts cognitive and affective destination image. Meanwhile, the Muslim-friendly tourism attribute is insignificant in the decision to visit. This study contributes to the Muslim-friendly tourism literature in non-Muslim countries from the perspective of the most-Muslim traveler population country by developing a construct for Muslim tourism destinations regarding the religiosity component. For practical contribution, this study gives insight for traveler agencies, tourism marketers, and stakeholders collaborate to provide Muslim-friendly tourism attributes in non-Muslim countries especially in Taiwan to increase the number of visitors from Muslim travelers. |
| format | Article |
| id | doaj-art-afc83e49dda74911840f77b4df97841c |
| institution | Kabale University |
| issn | 2331-1886 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj-art-afc83e49dda74911840f77b4df97841c2025-08-20T04:03:24ZengTaylor & Francis GroupCogent Social Sciences2331-18862024-12-0110110.1080/23311886.2024.2424471Exploring the Muslim-friendly attributes in Taiwan toward travels’ visit decision: the moderating role of religiosityAchlan Fahlevi Royanow0Putri Rizkiyah1Ali Muhtasom2Amirosa Ria Satiadji3Saiful Fahmi4Li-Wei Liu5Pahrudin Pahrudin6Politeknik Pariwisata Lombok, Lombok, IndonesiaPoliteknik Pariwisata Lombok, Lombok, IndonesiaPoliteknik Pariwisata Lombok, Lombok, IndonesiaPoliteknik Pariwisata Lombok, Lombok, IndonesiaPoliteknik Pariwisata Lombok, Lombok, IndonesiaDepartment of Leisure Services Management, Chaoyang University of Technology, Taichung, TaiwanDepartment of Leisure Services Management, Chaoyang University of Technology, Taichung, TaiwanThis study aims to explore the Muslim-friendly attributes in non-Muslim countries, such as Taiwan, from the perspective of Muslim travelers while deciding whether to visit a non-Muslim destination. The total number of respondents was 233 Muslim travelers who had decided to visit Taiwan. This study employed Structural Equation Modeling-Partial Least Square (SEM-PLS) second-order analysis to examine the hypotheses of Muslim-friendly attributes on cognitive and affective destination image, religiosity, and decision to visit. The result finds that Muslim-friendly tourism significantly impacts cognitive and affective destination image. Meanwhile, the Muslim-friendly tourism attribute is insignificant in the decision to visit. This study contributes to the Muslim-friendly tourism literature in non-Muslim countries from the perspective of the most-Muslim traveler population country by developing a construct for Muslim tourism destinations regarding the religiosity component. For practical contribution, this study gives insight for traveler agencies, tourism marketers, and stakeholders collaborate to provide Muslim-friendly tourism attributes in non-Muslim countries especially in Taiwan to increase the number of visitors from Muslim travelers.https://www.tandfonline.com/doi/10.1080/23311886.2024.2424471Muslim-friendly tourismcognitive destinationaffective destination religiosityvisit decisionTaiwanHospitality |
| spellingShingle | Achlan Fahlevi Royanow Putri Rizkiyah Ali Muhtasom Amirosa Ria Satiadji Saiful Fahmi Li-Wei Liu Pahrudin Pahrudin Exploring the Muslim-friendly attributes in Taiwan toward travels’ visit decision: the moderating role of religiosity Cogent Social Sciences Muslim-friendly tourism cognitive destination affective destination religiosity visit decision Taiwan Hospitality |
| title | Exploring the Muslim-friendly attributes in Taiwan toward travels’ visit decision: the moderating role of religiosity |
| title_full | Exploring the Muslim-friendly attributes in Taiwan toward travels’ visit decision: the moderating role of religiosity |
| title_fullStr | Exploring the Muslim-friendly attributes in Taiwan toward travels’ visit decision: the moderating role of religiosity |
| title_full_unstemmed | Exploring the Muslim-friendly attributes in Taiwan toward travels’ visit decision: the moderating role of religiosity |
| title_short | Exploring the Muslim-friendly attributes in Taiwan toward travels’ visit decision: the moderating role of religiosity |
| title_sort | exploring the muslim friendly attributes in taiwan toward travels visit decision the moderating role of religiosity |
| topic | Muslim-friendly tourism cognitive destination affective destination religiosity visit decision Taiwan Hospitality |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2024.2424471 |
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