Recommendation system for billing offers in retail business CRM of a lending agency
In the modern world of financial services and banking, lending agencies face increasing competition and the need to constantly improve the quality of customer service. CRM systems allow companies to collect, store and analyze customer data to help better understand their needs and preferences. Howev...
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Main Authors: | Alexander A. Kovalev, A.V. Mezhuev |
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Format: | Article |
Language: | English |
Published: |
Ural State University of Economics
2024-10-01
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Series: | Цифровые модели и решения |
Subjects: | |
Online Access: | http://usue-journal.ru/en/issues-2024/69-anglijskij-yazyk/tsmiren/10/506-recommendation-system-for-billing-offers-in-retail-business-crm-of-a-lending-agency |
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