The Gen Z preferences in choosing museum destinations

The Gen Z preferences in choosing museum destinations

This research aims to investigate the effect of electronic word of mouth (E-WOM), destination image (DI), and perceived value (PV) on visit decision (VD) for Generation Z visitors in Jakarta Textile Museum. To determine the relationship between these variables, this research surveyed 238 Gen Z visi...

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Bibliographic Details
Main Author:	Ichwan Masnadi
Format:	Article
Language:	English
Published:	Politeknik Pariwisata NHI Bandung 2024-12-01
Series:	Jurnal Kepariwisataan
Subjects:	E-WOM Destination Image Perceived Value Gen Z Visit Decision
Online Access:	https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1649
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