The Gen Z preferences in choosing museum destinations
This research aims to investigate the effect of electronic word of mouth (E-WOM), destination image (DI), and perceived value (PV) on visit decision (VD) for Generation Z visitors in Jakarta Textile Museum. To determine the relationship between these variables, this research surveyed 238 Gen Z visi...
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| Format: | Article |
| Language: | English |
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Politeknik Pariwisata NHI Bandung
2024-12-01
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| Series: | Jurnal Kepariwisataan |
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| Online Access: | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1649 |
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| _version_ | 1841545072699506688 |
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| author | Ichwan Masnadi |
| author_facet | Ichwan Masnadi |
| author_sort | Ichwan Masnadi |
| collection | DOAJ |
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This research aims to investigate the effect of electronic word of mouth (E-WOM), destination image (DI), and perceived value (PV) on visit decision (VD) for Generation Z visitors in Jakarta Textile Museum. To determine the relationship between these variables, this research surveyed 238 Gen Z visitors using quantitative methods, including SEM analysis. The results revealed that perceived value mediates visit decisions and significantly affects them. E-WOM increases perceived value but has little impact on visit decisions. Conversely, destination image strongly influences the perceived value and visit decisions. The research emphasizes the need to improve the museum's image and value to attract Gen Z. It advises museum management to improve experiences, build emotional connections, and use E-WOM to boost their image. This is especially important in the digital age because Gen Z's decisions are largely impacted by internet information. Future studies should examine other visit decision elements and E-WOM in different circumstances.
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| format | Article |
| id | doaj-art-af2f6c0538904a29ad1f18a0f33c104a |
| institution | Kabale University |
| issn | 2477-3808 2721-4753 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Politeknik Pariwisata NHI Bandung |
| record_format | Article |
| series | Jurnal Kepariwisataan |
| spelling | doaj-art-af2f6c0538904a29ad1f18a0f33c104a2025-01-12T11:03:43ZengPoliteknik Pariwisata NHI BandungJurnal Kepariwisataan2477-38082721-47532024-12-018210.34013/jk.v8i2.1649The Gen Z preferences in choosing museum destinationsIchwan Masnadi0Institut Pariwisata Trisakti This research aims to investigate the effect of electronic word of mouth (E-WOM), destination image (DI), and perceived value (PV) on visit decision (VD) for Generation Z visitors in Jakarta Textile Museum. To determine the relationship between these variables, this research surveyed 238 Gen Z visitors using quantitative methods, including SEM analysis. The results revealed that perceived value mediates visit decisions and significantly affects them. E-WOM increases perceived value but has little impact on visit decisions. Conversely, destination image strongly influences the perceived value and visit decisions. The research emphasizes the need to improve the museum's image and value to attract Gen Z. It advises museum management to improve experiences, build emotional connections, and use E-WOM to boost their image. This is especially important in the digital age because Gen Z's decisions are largely impacted by internet information. Future studies should examine other visit decision elements and E-WOM in different circumstances. https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1649E-WOMDestination ImagePerceived ValueGen ZVisit Decision |
| spellingShingle | Ichwan Masnadi The Gen Z preferences in choosing museum destinations Jurnal Kepariwisataan E-WOM Destination Image Perceived Value Gen Z Visit Decision |
| title | The Gen Z preferences in choosing museum destinations |
| title_full | The Gen Z preferences in choosing museum destinations |
| title_fullStr | The Gen Z preferences in choosing museum destinations |
| title_full_unstemmed | The Gen Z preferences in choosing museum destinations |
| title_short | The Gen Z preferences in choosing museum destinations |
| title_sort | gen z preferences in choosing museum destinations |
| topic | E-WOM Destination Image Perceived Value Gen Z Visit Decision |
| url | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1649 |
| work_keys_str_mv | AT ichwanmasnadi thegenzpreferencesinchoosingmuseumdestinations AT ichwanmasnadi genzpreferencesinchoosingmuseumdestinations |