Exploring Sarcasm among Netizens on Instagram: A Social Media Phenomenon

This paper explores the prevalent use of sarcasm among Indonesian Instagram users, particularly on the @Insertlive account and its link to cyberbullying. This qualitative study, adopting Keraf’s sarcasm function theory, identifies different types of sarcasm and how offensive language affects communi...

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Main Authors: Rini Damayanti, Kaswadi Kaswadi
Format: Article
Language:English
Published: Sunan Ampel Press Surabaya 2024-10-01
Series:Nobel: Journal of Literature and Language Teaching
Subjects:
Online Access:https://jurnalfahum.uinsa.ac.id/index.php/nobel/article/view/1384
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author Rini Damayanti
Kaswadi Kaswadi
author_facet Rini Damayanti
Kaswadi Kaswadi
author_sort Rini Damayanti
collection DOAJ
description This paper explores the prevalent use of sarcasm among Indonesian Instagram users, particularly on the @Insertlive account and its link to cyberbullying. This qualitative study, adopting Keraf’s sarcasm function theory, identifies different types of sarcasm and how offensive language affects communication and social norms in social media. The study reveals different sarcasm functions like rejection, prohibition, information, and vulgarities, indicating that sarcasm is widely used in online communication. On the one hand, sarcasm is a means of laughter and togetherness; on the other hand, however, it is a hostile strategy to insult and criticize. This paper highlights the social benefits of constructive sarcasm compared to its potential harms that may lead to cyberbullying. It is suggested that social media should improve the moderation features and promote positive comments. Besides, future research could examine the effect of sarcasm on the psychological state of targets and observe cultural differences in the use of sarcasm across various platforms.
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language English
publishDate 2024-10-01
publisher Sunan Ampel Press Surabaya
record_format Article
series Nobel: Journal of Literature and Language Teaching
spelling doaj-art-af1ea4e4d026464f9d90b6bdc92e479f2025-01-16T04:20:38ZengSunan Ampel Press SurabayaNobel: Journal of Literature and Language Teaching2087-06982549-24702024-10-0115218820210.15642/NOBEL.2024.15.2.188-2021297Exploring Sarcasm among Netizens on Instagram: A Social Media PhenomenonRini Damayanti0Kaswadi Kaswadi1Universitas Wijaya Kusuma, Surabaya, IndonesiaUniversitas Wijaya Kusuma, Surabaya, IndonesiaThis paper explores the prevalent use of sarcasm among Indonesian Instagram users, particularly on the @Insertlive account and its link to cyberbullying. This qualitative study, adopting Keraf’s sarcasm function theory, identifies different types of sarcasm and how offensive language affects communication and social norms in social media. The study reveals different sarcasm functions like rejection, prohibition, information, and vulgarities, indicating that sarcasm is widely used in online communication. On the one hand, sarcasm is a means of laughter and togetherness; on the other hand, however, it is a hostile strategy to insult and criticize. This paper highlights the social benefits of constructive sarcasm compared to its potential harms that may lead to cyberbullying. It is suggested that social media should improve the moderation features and promote positive comments. Besides, future research could examine the effect of sarcasm on the psychological state of targets and observe cultural differences in the use of sarcasm across various platforms.https://jurnalfahum.uinsa.ac.id/index.php/nobel/article/view/1384sarcasmsocial mediainstagramcyberbullying
spellingShingle Rini Damayanti
Kaswadi Kaswadi
Exploring Sarcasm among Netizens on Instagram: A Social Media Phenomenon
Nobel: Journal of Literature and Language Teaching
sarcasm
social media
instagram
cyberbullying
title Exploring Sarcasm among Netizens on Instagram: A Social Media Phenomenon
title_full Exploring Sarcasm among Netizens on Instagram: A Social Media Phenomenon
title_fullStr Exploring Sarcasm among Netizens on Instagram: A Social Media Phenomenon
title_full_unstemmed Exploring Sarcasm among Netizens on Instagram: A Social Media Phenomenon
title_short Exploring Sarcasm among Netizens on Instagram: A Social Media Phenomenon
title_sort exploring sarcasm among netizens on instagram a social media phenomenon
topic sarcasm
social media
instagram
cyberbullying
url https://jurnalfahum.uinsa.ac.id/index.php/nobel/article/view/1384
work_keys_str_mv AT rinidamayanti exploringsarcasmamongnetizensoninstagramasocialmediaphenomenon
AT kaswadikaswadi exploringsarcasmamongnetizensoninstagramasocialmediaphenomenon