Leonardo as a visual communication theorist. Principles of written/graphic/visual communication in Leonardo da Vinci's Notebooks

This article is devoted to outlining a theory of graphic/written communication in the frame of a visual communication paradigm in Leonardo da Vinci's notebooks. He practiced a continuous integration between different tools of expression and described a printing technique that was able to preser...

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Main Author: Leonardo Romei
Format: Article
Language:English
Published: Associazione Ocula 2024-06-01
Series:Ocula
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Online Access:https://www.ocula.it/files/OCULA-30-ROMEI-Leonardo-as-a-visual-communication-theorist-principles-of-writt
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author Leonardo Romei
author_facet Leonardo Romei
author_sort Leonardo Romei
collection DOAJ
description This article is devoted to outlining a theory of graphic/written communication in the frame of a visual communication paradigm in Leonardo da Vinci's notebooks. He practiced a continuous integration between different tools of expression and described a printing technique that was able to preserve this complexity. His notes on the relationship between words and images are few, especially when compared with the notes on differences between them. However, with a patient approach, systematizing previous works and thanks to new examples and lexical clarification, it is possible to outline a structured vision that allows us to put Leonardo in the conceptual equipment of any theorist of communication.
format Article
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institution Kabale University
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spelling doaj-art-ada1fb5134f84f60936f2870b669ba4f2025-01-13T09:36:47ZengAssociazione OculaOcula1724-78102024-06-0125110.57576/ocula2024-4Leonardo as a visual communication theorist. Principles of written/graphic/visual communication in Leonardo da Vinci's NotebooksLeonardo Romei0Leonardo Romei Libero ricercatoreThis article is devoted to outlining a theory of graphic/written communication in the frame of a visual communication paradigm in Leonardo da Vinci's notebooks. He practiced a continuous integration between different tools of expression and described a printing technique that was able to preserve this complexity. His notes on the relationship between words and images are few, especially when compared with the notes on differences between them. However, with a patient approach, systematizing previous works and thanks to new examples and lexical clarification, it is possible to outline a structured vision that allows us to put Leonardo in the conceptual equipment of any theorist of communication.https://www.ocula.it/files/OCULA-30-ROMEI-Leonardo-as-a-visual-communication-theorist-principles-of-writtleonardo's notebooksleonardo's communication theoryword image integrationprinting techniquesparagone
spellingShingle Leonardo Romei
Leonardo as a visual communication theorist. Principles of written/graphic/visual communication in Leonardo da Vinci's Notebooks
Ocula
leonardo's notebooks
leonardo's communication theory
word image integration
printing techniques
paragone
title Leonardo as a visual communication theorist. Principles of written/graphic/visual communication in Leonardo da Vinci's Notebooks
title_full Leonardo as a visual communication theorist. Principles of written/graphic/visual communication in Leonardo da Vinci's Notebooks
title_fullStr Leonardo as a visual communication theorist. Principles of written/graphic/visual communication in Leonardo da Vinci's Notebooks
title_full_unstemmed Leonardo as a visual communication theorist. Principles of written/graphic/visual communication in Leonardo da Vinci's Notebooks
title_short Leonardo as a visual communication theorist. Principles of written/graphic/visual communication in Leonardo da Vinci's Notebooks
title_sort leonardo as a visual communication theorist principles of written graphic visual communication in leonardo da vinci s notebooks
topic leonardo's notebooks
leonardo's communication theory
word image integration
printing techniques
paragone
url https://www.ocula.it/files/OCULA-30-ROMEI-Leonardo-as-a-visual-communication-theorist-principles-of-writt
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