The Impact of Daily Economic Behavior on Emotions:
The experience sampling method (ESM) refers to a set of research procedures involving repeated data collection several times a day for several consecutive days, enabling the researchers to gain insights into people’s behaviors, thoughts, and emotions as they occur in their everyday environment. This...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2024-10-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.002/_html/-char/en |
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| Summary: | The experience sampling method (ESM) refers to a set of research procedures involving repeated data collection several times a day for several consecutive days, enabling the researchers to gain insights into people’s behaviors, thoughts, and emotions as they occur in their everyday environment. This paper introduces the ESM as a useful research tool for understanding the psychology of consumers in their daily lives. As a practical example, the author reports an empirical study that focuses on daily economic behavior and associated emotional fluctuations. Specifically, 71 participants (33 men and 38 women living in Japan, with ages ranging from 21 to 67 years old) were asked to respond to an online survey 4 times per day at random times between 9:00 a.m. and 9:00 p.m. and to report their current emotional state and their most recent economic behavior (consumption/saving). The results of a multilevel regression analysis revealed that qualitatively different emotional changes were instigated immediately after certain types of economic behaviors. The results also suggest that individual levels of regulatory focus and subjective economic status are associated with different emotional states. |
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| ISSN: | 0389-7265 2188-1669 |