State of Market Intelligence Activities in Ghanaian Construction Firms: A Preliminary Study.
In the highly competitive business environment intelligence-gathering is key to the success of every strategy. This study assesses the current state of Market Intelligence (MI) activities in the construction firms (CFs) in Ghana. The data was collected through structured interviews with a sample of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UTS ePRESS
2024-09-01
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| Series: | Construction Economics and Building |
| Subjects: | |
| Online Access: | https://epress.lib.uts.edu.au/journals/index.php/AJCEB/article/view/8909 |
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