Multiple-agent promotion in a grocery store: effects of modality and variability of agents on customer memory

Multiple-agent promotion in a grocery store: effects of modality and variability of agents on customer memory

The use of social robots for product advertising is becoming prevalent. Previous studies have demonstrated that social robots can positively impact ad hoc sales recommendations. However, the essential question of “how effectively customers remember the advertised content” remains unexplored. To addr...

Full description

Saved in:
Bibliographic Details
Main Authors: Takato Mizuho, Yuki Okafuji, Jun Baba, Takuji Narumi
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-12-01
Series:Frontiers in Robotics and AI
Subjects:
social robot
virtual agent
multiple-context effect
social presence
memory
field study
Online Access:https://www.frontiersin.org/articles/10.3389/frobt.2024.1397230/full
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items