Industry perspectives on digital out-of-home advertising in South Africa
Digital out-of-home (DOOH) advertising, the so-called “new kid on the block”, is not exactly a child any more. DOOH advertising has become one of the most promising marketing communication platforms. Remarkable growth rates are projected in both developed and emerging markets. Studies on DOOH adver...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2018-07-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1567 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|