The Mediating Role of Loyalty Between Gaming Addiction and the Intention to Purchase Online Mobile Apps

The Mediating Role of Loyalty Between Gaming Addiction and the Intention to Purchase Online Mobile Apps

Background: Game developers' revenue greatly relies on in-game purchases, which are influenced by consumer experience, lifestyle, and perceived risk. Nevertheless, the increasing prevalence of addiction to online mobile gaming has raised concerns about how it could affect player behaviour and...

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Bibliographic Details
Main Authors: Wassil Elanguoud, Ilham El haraoui, Youssef Khatori, Mohammed Aqqaoui
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2024-12-01
Series:Ianna Journal of Interdisciplinary Studies
Subjects:
Online mobile applications
Gaming addiction
Consumer loyalty
Mobile game purchases
Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/319
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