THE EFFECT OF PRICE, PROMOTION, AND E-SERVICE QUALITY ON PURCHASE DECISIONS ON TOKOPEDIA E-COMMERCE IN BOGOR CITY
The present research examines the impact of pricing, promotional strategies, and quality of electronic services on consumer buying choices on Tokopedia e-commerce. Using a quantitative approach with random sampling, as many as 100 samples as respondents. Data were analyzed through multiple linear r...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2025-07-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/20279 |
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