Does service quality matter in FinTech payment services? An integrated SERVQUAL and TAM approach

As the number of FinTech start-ups continues to rise globally, the utilization of these services by users becomes increasingly crucial, especially considering potential risks. Various factors affect users' utilization of financial technology, with the quality of services offered by FinTech prov...

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Main Authors: Vikas Sharma, Kshitiz Jangir, Munish Gupta, Ramona Rupeika-Apoga
Format: Article
Language:English
Published: Elsevier 2024-11-01
Series:International Journal of Information Management Data Insights
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667096824000417
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author Vikas Sharma
Kshitiz Jangir
Munish Gupta
Ramona Rupeika-Apoga
author_facet Vikas Sharma
Kshitiz Jangir
Munish Gupta
Ramona Rupeika-Apoga
author_sort Vikas Sharma
collection DOAJ
description As the number of FinTech start-ups continues to rise globally, the utilization of these services by users becomes increasingly crucial, especially considering potential risks. Various factors affect users' utilization of financial technology, with the quality of services offered by FinTech providers standing out as a significant consideration. The aim of this study is to investigate the relationship between the quality of services offered by FinTech payment platforms and the utilization of FinTech services. We develop a novel conceptual model integrating elements from SERVQUAL and TAM (the Technology Acceptance Model) to investigate these dynamics. To gain a comprehensive understanding, we employed a mixed methods research approach. This approach included a quantitative survey analyzed using a partial least squares structural equation model (PLS-SEM) to examine the proposed framework and the relationships between its constructs. Following the survey, a follow-up focus group discussion with industry experts and academics was conducted to delve deeper into the findings and explore the ''why'' behind the statistical relationships. The findings reveal a significant impact of the quality of services offered by FinTech payment service providers on the utilization of such services. It demonstrates that in the FinTech sector, perceived usefulness does not always dominate perceived ease of use. Moreover, it confirms the profound influence of perceived usefulness in shaping attitudes and subsequent behaviour related to technology use. These insights contribute to an enhanced understanding of the factors driving the utilization of FinTech services.
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institution Kabale University
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publishDate 2024-11-01
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series International Journal of Information Management Data Insights
spelling doaj-art-aadecdc68ef641dfaed1b7dab161a3522024-12-13T11:06:57ZengElsevierInternational Journal of Information Management Data Insights2667-09682024-11-0142100252Does service quality matter in FinTech payment services? An integrated SERVQUAL and TAM approachVikas Sharma0Kshitiz Jangir1Munish Gupta2Ramona Rupeika-Apoga3University School of Business, Chandigarh University, Mohali 140413, IndiaFaculty of Management and Commerce, Manipal University Jaipur, Jaipur 303007, IndiaUniversity School of Business, Chandigarh University, Mohali 140413, IndiaFaculty of Business, Management and Economics, University of Latvia, LV-1586 Riga, Latvia; Women Researchers Council (WRC), Azerbaijan State University of Economics (UNEC), AZ 1001, Baku, Azerbaijan; Corresponding author.As the number of FinTech start-ups continues to rise globally, the utilization of these services by users becomes increasingly crucial, especially considering potential risks. Various factors affect users' utilization of financial technology, with the quality of services offered by FinTech providers standing out as a significant consideration. The aim of this study is to investigate the relationship between the quality of services offered by FinTech payment platforms and the utilization of FinTech services. We develop a novel conceptual model integrating elements from SERVQUAL and TAM (the Technology Acceptance Model) to investigate these dynamics. To gain a comprehensive understanding, we employed a mixed methods research approach. This approach included a quantitative survey analyzed using a partial least squares structural equation model (PLS-SEM) to examine the proposed framework and the relationships between its constructs. Following the survey, a follow-up focus group discussion with industry experts and academics was conducted to delve deeper into the findings and explore the ''why'' behind the statistical relationships. The findings reveal a significant impact of the quality of services offered by FinTech payment service providers on the utilization of such services. It demonstrates that in the FinTech sector, perceived usefulness does not always dominate perceived ease of use. Moreover, it confirms the profound influence of perceived usefulness in shaping attitudes and subsequent behaviour related to technology use. These insights contribute to an enhanced understanding of the factors driving the utilization of FinTech services.http://www.sciencedirect.com/science/article/pii/S2667096824000417FinTechSERVQUALTAMService qualityPayment servicesFinancial technology
spellingShingle Vikas Sharma
Kshitiz Jangir
Munish Gupta
Ramona Rupeika-Apoga
Does service quality matter in FinTech payment services? An integrated SERVQUAL and TAM approach
International Journal of Information Management Data Insights
FinTech
SERVQUAL
TAM
Service quality
Payment services
Financial technology
title Does service quality matter in FinTech payment services? An integrated SERVQUAL and TAM approach
title_full Does service quality matter in FinTech payment services? An integrated SERVQUAL and TAM approach
title_fullStr Does service quality matter in FinTech payment services? An integrated SERVQUAL and TAM approach
title_full_unstemmed Does service quality matter in FinTech payment services? An integrated SERVQUAL and TAM approach
title_short Does service quality matter in FinTech payment services? An integrated SERVQUAL and TAM approach
title_sort does service quality matter in fintech payment services an integrated servqual and tam approach
topic FinTech
SERVQUAL
TAM
Service quality
Payment services
Financial technology
url http://www.sciencedirect.com/science/article/pii/S2667096824000417
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AT kshitizjangir doesservicequalitymatterinfintechpaymentservicesanintegratedservqualandtamapproach
AT munishgupta doesservicequalitymatterinfintechpaymentservicesanintegratedservqualandtamapproach
AT ramonarupeikaapoga doesservicequalitymatterinfintechpaymentservicesanintegratedservqualandtamapproach