Empowering Rural Communities Through Pambiwara: Bridging Local Wisdom and Tourism in the Lens of Agribusiness and Rural Development

The cultural environment of rural Java is characterized by the presence of the Pambiwara tradition, which holds significant importance in Javanese wedding oratory. This tradition is notable for its deep influence on community empowerment and its intricate relationship with the agriculture sector. Th...

Full description

Saved in:
Bibliographic Details
Main Authors: Hilmi Pujihartati Sri, Wijaya Mahendra, Marimin, Sudarsana
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_03005.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1846139428701995008
author Hilmi Pujihartati Sri
Wijaya Mahendra
Marimin
Sudarsana
author_facet Hilmi Pujihartati Sri
Wijaya Mahendra
Marimin
Sudarsana
author_sort Hilmi Pujihartati Sri
collection DOAJ
description The cultural environment of rural Java is characterized by the presence of the Pambiwara tradition, which holds significant importance in Javanese wedding oratory. This tradition is notable for its deep influence on community empowerment and its intricate relationship with the agriculture sector. The objective of this study is to investigate the substantial impact of wedding oratory on the strengthening of cultural identity and social cohesion in rural communities. Additionally, it recognizes the secondary influence of wedding oratory on local agribusiness by promoting cultural tourism. This study aims to shed light on the diverse contributions of wedding oratory by utilizing a qualitative methodology that combines in-depth interviews with experienced Pambiwara practitioners at Sanggar Permadani and participant observations. The research findings indicate that Pambiwara, in addition to its ceremonial importance, has an indirect positive impact on rural economies by enhancing the appeal of these areas to tourists. The augmentation of local tourism yields a nuanced yet significant stimulus to agribusiness through the generation of heightened demand for indigenous goods and gastronomic encounters.
format Article
id doaj-art-aabd06ed11034d0d99ad5f9654b55344
institution Kabale University
issn 2267-1242
language English
publishDate 2024-01-01
publisher EDP Sciences
record_format Article
series E3S Web of Conferences
spelling doaj-art-aabd06ed11034d0d99ad5f9654b553442024-12-06T10:16:02ZengEDP SciencesE3S Web of Conferences2267-12422024-01-015950300510.1051/e3sconf/202459503005e3sconf_iconard2024_03005Empowering Rural Communities Through Pambiwara: Bridging Local Wisdom and Tourism in the Lens of Agribusiness and Rural DevelopmentHilmi Pujihartati Sri0Wijaya Mahendra1Marimin2Sudarsana3Research Group of Art, Culture and Creative Industries, Faculty of Social and Political Sciences, Sebelas Maret UniversityResearch Group of Art, Culture and Creative Industries, Faculty of Social and Political Sciences, Sebelas Maret UniversityResearch Group of Art, Culture and Creative Industries, Faculty of Social and Political Sciences, Sebelas Maret UniversityResearch Group of Art, Culture and Creative Industries, Faculty of Social and Political Sciences, Sebelas Maret UniversityThe cultural environment of rural Java is characterized by the presence of the Pambiwara tradition, which holds significant importance in Javanese wedding oratory. This tradition is notable for its deep influence on community empowerment and its intricate relationship with the agriculture sector. The objective of this study is to investigate the substantial impact of wedding oratory on the strengthening of cultural identity and social cohesion in rural communities. Additionally, it recognizes the secondary influence of wedding oratory on local agribusiness by promoting cultural tourism. This study aims to shed light on the diverse contributions of wedding oratory by utilizing a qualitative methodology that combines in-depth interviews with experienced Pambiwara practitioners at Sanggar Permadani and participant observations. The research findings indicate that Pambiwara, in addition to its ceremonial importance, has an indirect positive impact on rural economies by enhancing the appeal of these areas to tourists. The augmentation of local tourism yields a nuanced yet significant stimulus to agribusiness through the generation of heightened demand for indigenous goods and gastronomic encounters.https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_03005.pdf
spellingShingle Hilmi Pujihartati Sri
Wijaya Mahendra
Marimin
Sudarsana
Empowering Rural Communities Through Pambiwara: Bridging Local Wisdom and Tourism in the Lens of Agribusiness and Rural Development
E3S Web of Conferences
title Empowering Rural Communities Through Pambiwara: Bridging Local Wisdom and Tourism in the Lens of Agribusiness and Rural Development
title_full Empowering Rural Communities Through Pambiwara: Bridging Local Wisdom and Tourism in the Lens of Agribusiness and Rural Development
title_fullStr Empowering Rural Communities Through Pambiwara: Bridging Local Wisdom and Tourism in the Lens of Agribusiness and Rural Development
title_full_unstemmed Empowering Rural Communities Through Pambiwara: Bridging Local Wisdom and Tourism in the Lens of Agribusiness and Rural Development
title_short Empowering Rural Communities Through Pambiwara: Bridging Local Wisdom and Tourism in the Lens of Agribusiness and Rural Development
title_sort empowering rural communities through pambiwara bridging local wisdom and tourism in the lens of agribusiness and rural development
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_03005.pdf
work_keys_str_mv AT hilmipujihartatisri empoweringruralcommunitiesthroughpambiwarabridginglocalwisdomandtourisminthelensofagribusinessandruraldevelopment
AT wijayamahendra empoweringruralcommunitiesthroughpambiwarabridginglocalwisdomandtourisminthelensofagribusinessandruraldevelopment
AT marimin empoweringruralcommunitiesthroughpambiwarabridginglocalwisdomandtourisminthelensofagribusinessandruraldevelopment
AT sudarsana empoweringruralcommunitiesthroughpambiwarabridginglocalwisdomandtourisminthelensofagribusinessandruraldevelopment