Professionnalisation des modes de diffusion sur YouTube : pour une exploration des outils de mise en ligne

Most of the videos broadcasted on YouTube are monetized, hence they generate revenues: for the Californian company of course, but also for the users who create and upload those videos. The profiles of these users differ, from professional audiovisual production companies to a wide array of variously...

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Main Author: Robin Cauche
Format: Article
Language:English
Published: Association Française des Enseignants et Chercheurs en Cinéma et Audiovisuel 2019-12-01
Series:Mise au Point
Online Access:https://journals.openedition.org/map/3417
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author Robin Cauche
author_facet Robin Cauche
author_sort Robin Cauche
collection DOAJ
description Most of the videos broadcasted on YouTube are monetized, hence they generate revenues: for the Californian company of course, but also for the users who create and upload those videos. The profiles of these users differ, from professional audiovisual production companies to a wide array of variously trained amateurs. A study of the technical tools provided by the website might teach us a lot about its users, but also about YouTube itself and its policies. In other words: how does the platform envision audiovisual production and online diffusion, under several modes of professionalization? In this article, I address YouTube’s wide range of uses and users, according to the criteria of their technical skills. Then I consider the technical tools provided by YouTube’s Creator Studio, in order to analyze how technical systems may have an impact on their usages – and vice-versa.
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record_format Article
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spelling doaj-art-aa10de1e92854c86a916869757260c732024-12-09T15:59:17ZengAssociation Française des Enseignants et Chercheurs en Cinéma et AudiovisuelMise au Point2261-96232019-12-011210.4000/map.3417Professionnalisation des modes de diffusion sur YouTube : pour une exploration des outils de mise en ligneRobin CaucheMost of the videos broadcasted on YouTube are monetized, hence they generate revenues: for the Californian company of course, but also for the users who create and upload those videos. The profiles of these users differ, from professional audiovisual production companies to a wide array of variously trained amateurs. A study of the technical tools provided by the website might teach us a lot about its users, but also about YouTube itself and its policies. In other words: how does the platform envision audiovisual production and online diffusion, under several modes of professionalization? In this article, I address YouTube’s wide range of uses and users, according to the criteria of their technical skills. Then I consider the technical tools provided by YouTube’s Creator Studio, in order to analyze how technical systems may have an impact on their usages – and vice-versa.https://journals.openedition.org/map/3417
spellingShingle Robin Cauche
Professionnalisation des modes de diffusion sur YouTube : pour une exploration des outils de mise en ligne
Mise au Point
title Professionnalisation des modes de diffusion sur YouTube : pour une exploration des outils de mise en ligne
title_full Professionnalisation des modes de diffusion sur YouTube : pour une exploration des outils de mise en ligne
title_fullStr Professionnalisation des modes de diffusion sur YouTube : pour une exploration des outils de mise en ligne
title_full_unstemmed Professionnalisation des modes de diffusion sur YouTube : pour une exploration des outils de mise en ligne
title_short Professionnalisation des modes de diffusion sur YouTube : pour une exploration des outils de mise en ligne
title_sort professionnalisation des modes de diffusion sur youtube pour une exploration des outils de mise en ligne
url https://journals.openedition.org/map/3417
work_keys_str_mv AT robincauche professionnalisationdesmodesdediffusionsuryoutubepouruneexplorationdesoutilsdemiseenligne