Contextual Effects to Modulate Sign Adherence
Dynamic message signs (DMS) are crucial traffic control devices on roads, delivering real-time traffic conditions and valuable information to drivers. Several state transportation agencies developed non-traditional or creative messages for DMS with the intent to modify driver behavior. However, the...
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| Format: | Article |
| Language: | English |
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University of Oklahoma Libraries
2024-12-01
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| Series: | Interdisciplinary Journal of Signage and Wayfinding |
| Subjects: | |
| Online Access: | https://journals.shareok.org/ijsw/article/view/155 |
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| _version_ | 1846098871909875712 |
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| author | MD Rezwan Hossain Hatem Abou-Senna Mary Jean Amon Dana Knox |
| author_facet | MD Rezwan Hossain Hatem Abou-Senna Mary Jean Amon Dana Knox |
| author_sort | MD Rezwan Hossain |
| collection | DOAJ |
| description |
Dynamic message signs (DMS) are crucial traffic control devices on roads, delivering real-time traffic conditions and valuable information to drivers. Several state transportation agencies developed non-traditional or creative messages for DMS with the intent to modify driver behavior. However, there is no scientific evidence to support the effect that creative messages have on changing behavior. The purpose of this study is to investigate how drivers with diverse demographic backgrounds respond to traditional and creative messages related to different message categories (work zone, maneuvering, speeding, and visibility) in a controlled setting using a driving simulator. Ninety-two participants were recruited for the experiment and each participated in sixteen scenarios. Statistical analyses revealed that creative signs led to a significant increase in time-to-collision with reduced lane position shifts compared to traditional signs, which indicated safer conditions. Also, when the number of words on DMS increased to between six and eight, speed decreased, suggesting a positive outcome related to the processing of information and responding while driving. Overall, the results of this study indicate that creative messages significantly improve driver behavior, clearly highlighting their advantages over traditional messages.
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| format | Article |
| id | doaj-art-a972c9091876401091a6efe4a4e114be |
| institution | Kabale University |
| issn | 2470-9670 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Oklahoma Libraries |
| record_format | Article |
| series | Interdisciplinary Journal of Signage and Wayfinding |
| spelling | doaj-art-a972c9091876401091a6efe4a4e114be2025-01-01T08:46:32ZengUniversity of Oklahoma LibrariesInterdisciplinary Journal of Signage and Wayfinding2470-96702024-12-018210.15763/issn.2470-9670.2024.v8.i2.a155Contextual Effects to Modulate Sign AdherenceMD Rezwan Hossain0Hatem Abou-Senna1Mary Jean Amon 2Dana Knox3University of Central Florida, OrlandoUniversity of Central Florida, OrlandoIndiana University BloomingtonFlorida Department of Transportation Dynamic message signs (DMS) are crucial traffic control devices on roads, delivering real-time traffic conditions and valuable information to drivers. Several state transportation agencies developed non-traditional or creative messages for DMS with the intent to modify driver behavior. However, there is no scientific evidence to support the effect that creative messages have on changing behavior. The purpose of this study is to investigate how drivers with diverse demographic backgrounds respond to traditional and creative messages related to different message categories (work zone, maneuvering, speeding, and visibility) in a controlled setting using a driving simulator. Ninety-two participants were recruited for the experiment and each participated in sixteen scenarios. Statistical analyses revealed that creative signs led to a significant increase in time-to-collision with reduced lane position shifts compared to traditional signs, which indicated safer conditions. Also, when the number of words on DMS increased to between six and eight, speed decreased, suggesting a positive outcome related to the processing of information and responding while driving. Overall, the results of this study indicate that creative messages significantly improve driver behavior, clearly highlighting their advantages over traditional messages. https://journals.shareok.org/ijsw/article/view/155dynamic message signsDMSdriver behaviorcreative messageswork zonevisibility |
| spellingShingle | MD Rezwan Hossain Hatem Abou-Senna Mary Jean Amon Dana Knox Contextual Effects to Modulate Sign Adherence Interdisciplinary Journal of Signage and Wayfinding dynamic message signs DMS driver behavior creative messages work zone visibility |
| title | Contextual Effects to Modulate Sign Adherence |
| title_full | Contextual Effects to Modulate Sign Adherence |
| title_fullStr | Contextual Effects to Modulate Sign Adherence |
| title_full_unstemmed | Contextual Effects to Modulate Sign Adherence |
| title_short | Contextual Effects to Modulate Sign Adherence |
| title_sort | contextual effects to modulate sign adherence |
| topic | dynamic message signs DMS driver behavior creative messages work zone visibility |
| url | https://journals.shareok.org/ijsw/article/view/155 |
| work_keys_str_mv | AT mdrezwanhossain contextualeffectstomodulatesignadherence AT hatemabousenna contextualeffectstomodulatesignadherence AT maryjeanamon contextualeffectstomodulatesignadherence AT danaknox contextualeffectstomodulatesignadherence |