PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ
This research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word...
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| Format: | Article |
| Language: | Indonesian |
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Fakultas Ekonomi dan Bisnis Islam
2016-12-01
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| Series: | I-Economics: A Research Journal on Islamic Economics |
| Subjects: | |
| Online Access: | https://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/1000 |
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| author | MISMIWATI MISMIWATI MISMIWATI |
| author_facet | MISMIWATI MISMIWATI MISMIWATI |
| author_sort | MISMIWATI MISMIWATI MISMIWATI |
| collection | DOAJ |
| description | This research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word of mouth in Sabilul HAQ printing. Research sampling is all the customer Sabilul HAQ printing. Based on that there are 88 respondents. Sampling technique using boring sampling. Data analysis method using quantitative analysis that are reliability test and validity test, classic assumption test, T test, F test, determination coefficient , and multiple linear regression analysis. The result show that customer satisfaction, product quality, experiential marketing variables has positive influence to word of mouth.
Key word: customer satisfaction, product quality, experiential marketing , word of mouth |
| format | Article |
| id | doaj-art-a96b9cd215dd4d57b0456be3d7b2dac9 |
| institution | Kabale University |
| issn | 2548-5601 2548-561X |
| language | Indonesian |
| publishDate | 2016-12-01 |
| publisher | Fakultas Ekonomi dan Bisnis Islam |
| record_format | Article |
| series | I-Economics: A Research Journal on Islamic Economics |
| spelling | doaj-art-a96b9cd215dd4d57b0456be3d7b2dac92025-08-20T04:02:13ZindFakultas Ekonomi dan Bisnis IslamI-Economics: A Research Journal on Islamic Economics2548-56012548-561X2016-12-01211930817PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQMISMIWATI MISMIWATI MISMIWATIThis research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word of mouth in Sabilul HAQ printing. Research sampling is all the customer Sabilul HAQ printing. Based on that there are 88 respondents. Sampling technique using boring sampling. Data analysis method using quantitative analysis that are reliability test and validity test, classic assumption test, T test, F test, determination coefficient , and multiple linear regression analysis. The result show that customer satisfaction, product quality, experiential marketing variables has positive influence to word of mouth. Key word: customer satisfaction, product quality, experiential marketing , word of mouthhttps://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/1000economicekonomifinance |
| spellingShingle | MISMIWATI MISMIWATI MISMIWATI PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ I-Economics: A Research Journal on Islamic Economics economic ekonomi finance |
| title | PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ |
| title_full | PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ |
| title_fullStr | PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ |
| title_full_unstemmed | PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ |
| title_short | PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ |
| title_sort | pengaruh kepuasan pelanggan kualitas produk dan experiential marketing terhadap word of mouth pada percetakan sabilul haq |
| topic | economic ekonomi finance |
| url | https://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/1000 |
| work_keys_str_mv | AT mismiwatimismiwatimismiwati pengaruhkepuasanpelanggankualitasprodukdanexperientialmarketingterhadapwordofmouthpadapercetakansabilulhaq |