Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania

Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania

The main propose of this study concentrates on researching the role of mass media in promoting and selling tourists’ packages in Romania. We want to investigate the tourists opinion regarding the importance of mass media in selling and promoting tourists’ packages, the tourist considerations in the...

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Bibliographic Details
Main Authors: Andreea Marin Pantelescu, Maria Ioncica
Format: Article
Language:English
Published: Editura ASE 2012-11-01
Series:Amfiteatru Economic
Subjects:
tourism
mass media
tourists’ packages
marketing
research
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1166
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