Open Service Innovation: The Case of Tourism Firms in Scandinavia

Most empirical research investigating open innovation has focused on the development of new physical products in manufacturing industries, whereas open service innovation has not been researched correspondingly. Services have some characteristics that distinguish them from physical products, which m...

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Main Author: Tor Helge Aas
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2016-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
Online Access: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol12/issue2/JEMI_Vol12_Issue2_2016_Article3.pdf
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author Tor Helge Aas
author_facet Tor Helge Aas
author_sort Tor Helge Aas
collection DOAJ
description Most empirical research investigating open innovation has focused on the development of new physical products in manufacturing industries, whereas open service innovation has not been researched correspondingly. Services have some characteristics that distinguish them from physical products, which may affect the types of open innovation practice utilised during service innovation processes. Tourism services comprise a subset of services that is particularly distant from tangible products. Therefore, the exploration of how tourism firms utilise different types of open innovation practice offers a valuable opportunity to learn about the nature of open service innovation practices. Thus, this paper addresses the following research question: what types of open innovation practice are utilised during the development of new tourism services? A qualitative case study approach was used to answer the research question. The findings suggest that pecuniary and non-pecuniary inflows of knowledge are utilised during service innovation processes in tourism. However, the stage of the innovation process at which inflows of knowledge are utilised varies systematically with respect to whether the innovation is perceived to be incremental or more radical. The findings also indicate that tourism firms reveal knowledge to other tourism firms in non-pecuniary outbound open innovation processes. However, no example of a pecuniary outbound open innovation practice was identified in this study. Implications for management and further research are discussed in the paper.
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spelling doaj-art-a8ffb4eb4b5d4beebdd7589e640eb8eb2025-01-02T22:26:36ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262016-01-01122537510.7341/20161223Open Service Innovation: The Case of Tourism Firms in ScandinaviaTor Helge Aas0 School of Business and Law, University of Agder Most empirical research investigating open innovation has focused on the development of new physical products in manufacturing industries, whereas open service innovation has not been researched correspondingly. Services have some characteristics that distinguish them from physical products, which may affect the types of open innovation practice utilised during service innovation processes. Tourism services comprise a subset of services that is particularly distant from tangible products. Therefore, the exploration of how tourism firms utilise different types of open innovation practice offers a valuable opportunity to learn about the nature of open service innovation practices. Thus, this paper addresses the following research question: what types of open innovation practice are utilised during the development of new tourism services? A qualitative case study approach was used to answer the research question. The findings suggest that pecuniary and non-pecuniary inflows of knowledge are utilised during service innovation processes in tourism. However, the stage of the innovation process at which inflows of knowledge are utilised varies systematically with respect to whether the innovation is perceived to be incremental or more radical. The findings also indicate that tourism firms reveal knowledge to other tourism firms in non-pecuniary outbound open innovation processes. However, no example of a pecuniary outbound open innovation practice was identified in this study. Implications for management and further research are discussed in the paper. http://jemi.edu.pl/uploadedFiles/file/all-issues/vol12/issue2/JEMI_Vol12_Issue2_2016_Article3.pdf service innovationnew service developmentopen innovationtourism management
spellingShingle Tor Helge Aas
Open Service Innovation: The Case of Tourism Firms in Scandinavia
Journal of Entrepreneurship, Management and Innovation
service innovation
new service development
open innovation
tourism management
title Open Service Innovation: The Case of Tourism Firms in Scandinavia
title_full Open Service Innovation: The Case of Tourism Firms in Scandinavia
title_fullStr Open Service Innovation: The Case of Tourism Firms in Scandinavia
title_full_unstemmed Open Service Innovation: The Case of Tourism Firms in Scandinavia
title_short Open Service Innovation: The Case of Tourism Firms in Scandinavia
title_sort open service innovation the case of tourism firms in scandinavia
topic service innovation
new service development
open innovation
tourism management
url http://jemi.edu.pl/uploadedFiles/file/all-issues/vol12/issue2/JEMI_Vol12_Issue2_2016_Article3.pdf
work_keys_str_mv AT torhelgeaas openserviceinnovationthecaseoftourismfirmsinscandinavia