Seller Perception Analysis on Purchase Decision Using Analytical Hierarchy Process Method

Seller Perception Analysis on Purchase Decision Using Analytical Hierarchy Process Method

Purchasing decisions can be used as a competitive advantage for companies or retailer. Purchasing decisions are important aspects of consumer behavior to determine or make a decision whether to buy a product or not. Price, product quality, service quality, and social media promotion can be good stra...

Full description

Saved in:
Bibliographic Details
Main Author: Khusna Dwijayanti
Format: Article
Language:English
Published: UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department 2023-03-01
Series:Journal of Industrial Engineering and Halal Industries
Subjects:
seller perception
quality
price,
service quality
social media promotion
purchase decision
Online Access:https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/4000
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items