Consumer Risk Perception of Food Contamination as an Influencer to Purchase Irradiated Ground Beef, Chicken, and Leafy Greens – United States, October 2022
Foodborne illness continues to be a substantial public health concern in the United States with contaminated ground beef, chicken, and leafy greens identified as important sources of illnesses and outbreaks. These foods also have been identified by consumers as foods that are likely to carry germs t...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-01-01
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| Series: | Journal of Food Protection |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S0362028X24001893 |
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| author | Michael Ablan Tamara N. Crawford Michelle Canning Misha Robyn Katherine E. Marshall |
| author_facet | Michael Ablan Tamara N. Crawford Michelle Canning Misha Robyn Katherine E. Marshall |
| author_sort | Michael Ablan |
| collection | DOAJ |
| description | Foodborne illness continues to be a substantial public health concern in the United States with contaminated ground beef, chicken, and leafy greens identified as important sources of illnesses and outbreaks. These foods also have been identified by consumers as foods that are likely to carry germs that can make people sick. Food irradiation is a promising tool to enhance food safety. Despite this, there has been limited application of food irradiation in the U.S. During October 7–9, 2022, we licensed data from a Porter Novelli Public Services survey (N = 1,008) to examine consumer risk perception of contamination of ground beef, chicken, and leafy greens with pathogens, and the potential influence risk perception has on purchasing irradiated versions of these foods. Among respondents familiar with food irradiation, a higher proportion of those who believed ground beef and leafy greens were likely contaminated also indicated they were likely to consider purchasing irradiated ground beef (55.6% vs 35.4%; p = 0.0061) and leafy greens (60.8% vs 36.1%; p ≤ 0.0001) compared with those who did not; chicken was not significant (58.6% vs 45.4%; p = 0.0727). This survey demonstrated the importance of risk perception as an influencer on a consumer’s decision to purchase irradiated foods. |
| format | Article |
| id | doaj-art-a8ba8f41bb624974ab4de92fb07e4b7f |
| institution | Kabale University |
| issn | 0362-028X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Food Protection |
| spelling | doaj-art-a8ba8f41bb624974ab4de92fb07e4b7f2025-01-09T06:12:31ZengElsevierJournal of Food Protection0362-028X2025-01-01881100405Consumer Risk Perception of Food Contamination as an Influencer to Purchase Irradiated Ground Beef, Chicken, and Leafy Greens – United States, October 2022Michael Ablan0Tamara N. Crawford1Michelle Canning2Misha Robyn3Katherine E. Marshall4Division of Foodborne, Waterborne, and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, 1600 Clifton Road NE, Atlanta, GA 30329, USA; Corresponding author.Division of Foodborne, Waterborne, and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, 1600 Clifton Road NE, Atlanta, GA 30329, USADivision of Foodborne, Waterborne, and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, 1600 Clifton Road NE, Atlanta, GA 30329, USA; Oak Ridge Institute for Science and Education, 100 Orau Way, Oak Ridge, TN 37830, USADivision of Foodborne, Waterborne, and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, 1600 Clifton Road NE, Atlanta, GA 30329, USADivision of Foodborne, Waterborne, and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, 1600 Clifton Road NE, Atlanta, GA 30329, USAFoodborne illness continues to be a substantial public health concern in the United States with contaminated ground beef, chicken, and leafy greens identified as important sources of illnesses and outbreaks. These foods also have been identified by consumers as foods that are likely to carry germs that can make people sick. Food irradiation is a promising tool to enhance food safety. Despite this, there has been limited application of food irradiation in the U.S. During October 7–9, 2022, we licensed data from a Porter Novelli Public Services survey (N = 1,008) to examine consumer risk perception of contamination of ground beef, chicken, and leafy greens with pathogens, and the potential influence risk perception has on purchasing irradiated versions of these foods. Among respondents familiar with food irradiation, a higher proportion of those who believed ground beef and leafy greens were likely contaminated also indicated they were likely to consider purchasing irradiated ground beef (55.6% vs 35.4%; p = 0.0061) and leafy greens (60.8% vs 36.1%; p ≤ 0.0001) compared with those who did not; chicken was not significant (58.6% vs 45.4%; p = 0.0727). This survey demonstrated the importance of risk perception as an influencer on a consumer’s decision to purchase irradiated foods.http://www.sciencedirect.com/science/article/pii/S0362028X24001893ChickenGround beefIrradiationLeafy greensRisk perception |
| spellingShingle | Michael Ablan Tamara N. Crawford Michelle Canning Misha Robyn Katherine E. Marshall Consumer Risk Perception of Food Contamination as an Influencer to Purchase Irradiated Ground Beef, Chicken, and Leafy Greens – United States, October 2022 Journal of Food Protection Chicken Ground beef Irradiation Leafy greens Risk perception |
| title | Consumer Risk Perception of Food Contamination as an Influencer to Purchase Irradiated Ground Beef, Chicken, and Leafy Greens – United States, October 2022 |
| title_full | Consumer Risk Perception of Food Contamination as an Influencer to Purchase Irradiated Ground Beef, Chicken, and Leafy Greens – United States, October 2022 |
| title_fullStr | Consumer Risk Perception of Food Contamination as an Influencer to Purchase Irradiated Ground Beef, Chicken, and Leafy Greens – United States, October 2022 |
| title_full_unstemmed | Consumer Risk Perception of Food Contamination as an Influencer to Purchase Irradiated Ground Beef, Chicken, and Leafy Greens – United States, October 2022 |
| title_short | Consumer Risk Perception of Food Contamination as an Influencer to Purchase Irradiated Ground Beef, Chicken, and Leafy Greens – United States, October 2022 |
| title_sort | consumer risk perception of food contamination as an influencer to purchase irradiated ground beef chicken and leafy greens united states october 2022 |
| topic | Chicken Ground beef Irradiation Leafy greens Risk perception |
| url | http://www.sciencedirect.com/science/article/pii/S0362028X24001893 |
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