Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil
We aim to share our experience of participants recruitment for the Prospective Study about Mental and Physical Health (PAMPA) cohort study using social media. The recruitment strategies were based mainly on social media. The inclusion criteria were being 18 years old or more and resident of Rio Gra...
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| Format: | Article |
| Language: | English |
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Sociedade Brasileira de Atividade Física e Saúde
2020-11-01
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| Series: | Revista Brasileira de Atividade Física e Saúde |
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| Online Access: | https://rbafs.org.br/RBAFS/article/view/14455 |
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| _version_ | 1846097432770772992 |
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| author | Jayne Leite Natan Feter Igor Retzlaff Doring Júlia Cassurriaga Eduardo Lucia Caputo |
| author_facet | Jayne Leite Natan Feter Igor Retzlaff Doring Júlia Cassurriaga Eduardo Lucia Caputo |
| author_sort | Jayne Leite |
| collection | DOAJ |
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We aim to share our experience of participants recruitment for the Prospective Study about Mental and Physical Health (PAMPA) cohort study using social media. The recruitment strategies were based mainly on social media. The inclusion criteria were being 18 years old or more and resident of Rio Grande do Sul state. In the survey’s official Facebook® and Instagram® page some strategies were adopted, such as weekly posting schedule, use of hashtags, organic publications, and boosted publications. Over the first 13 days of study, 1773 people were reached by an organic engagement. Boosted campaigns increased the average interactions reaching a total of 34,376 people, leading to 857 clicks on the survey’s link. Social media is a useful tool for participants recruitment strategy in epidemiological researches. However, internet-based approaches aiming to reach a more heterogeneous sample should be developed.
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| format | Article |
| id | doaj-art-a8af3b11b7e446439d4bac5a2a49bcc2 |
| institution | Kabale University |
| issn | 1413-3482 2317-1634 |
| language | English |
| publishDate | 2020-11-01 |
| publisher | Sociedade Brasileira de Atividade Física e Saúde |
| record_format | Article |
| series | Revista Brasileira de Atividade Física e Saúde |
| spelling | doaj-art-a8af3b11b7e446439d4bac5a2a49bcc22025-01-02T03:55:53ZengSociedade Brasileira de Atividade Física e SaúdeRevista Brasileira de Atividade Física e Saúde1413-34822317-16342020-11-012510.12820/rbafs.25e0154Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, BrazilJayne Leite0https://orcid.org/0000-0002-4612-7301Natan Feter1https://orcid.org/0000-0001-6295-9792Igor Retzlaff Doring2https://orcid.org/0000-0003-4279-2707Júlia Cassurriaga3https://orcid.org/0000-0002-8352-6774Eduardo Lucia Caputo4https://orcid.org/0000-0002-3515-9308Universidade Federal do Rio Grande do Sul, Faculdade de Medicina, Porto Alegre, Rio Grande do Sul, Brasil.Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. The University of Queensland, School of Human Movement and Nutritional Sciences, Brisbane, Queensland, Australia.Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. We aim to share our experience of participants recruitment for the Prospective Study about Mental and Physical Health (PAMPA) cohort study using social media. The recruitment strategies were based mainly on social media. The inclusion criteria were being 18 years old or more and resident of Rio Grande do Sul state. In the survey’s official Facebook® and Instagram® page some strategies were adopted, such as weekly posting schedule, use of hashtags, organic publications, and boosted publications. Over the first 13 days of study, 1773 people were reached by an organic engagement. Boosted campaigns increased the average interactions reaching a total of 34,376 people, leading to 857 clicks on the survey’s link. Social media is a useful tool for participants recruitment strategy in epidemiological researches. However, internet-based approaches aiming to reach a more heterogeneous sample should be developed. https://rbafs.org.br/RBAFS/article/view/14455Social networkingLongitudinal studiesResearch designMethods |
| spellingShingle | Jayne Leite Natan Feter Igor Retzlaff Doring Júlia Cassurriaga Eduardo Lucia Caputo Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil Revista Brasileira de Atividade Física e Saúde Social networking Longitudinal studies Research design Methods |
| title | Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil |
| title_full | Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil |
| title_fullStr | Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil |
| title_full_unstemmed | Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil |
| title_short | Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil |
| title_sort | using social media for research during covid 19 pandemic in a cohort in rio grande do sul state brazil |
| topic | Social networking Longitudinal studies Research design Methods |
| url | https://rbafs.org.br/RBAFS/article/view/14455 |
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