Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil

We aim to share our experience of participants recruitment for the Prospective Study about Mental and Physical Health (PAMPA) cohort study using social media. The recruitment strategies were based mainly on social media. The inclusion criteria were being 18 years old or more and resident of Rio Gra...

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Main Authors: Jayne Leite, Natan Feter, Igor Retzlaff Doring, Júlia Cassurriaga, Eduardo Lucia Caputo
Format: Article
Language:English
Published: Sociedade Brasileira de Atividade Física e Saúde 2020-11-01
Series:Revista Brasileira de Atividade Física e Saúde
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Online Access:https://rbafs.org.br/RBAFS/article/view/14455
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author Jayne Leite
Natan Feter
Igor Retzlaff Doring
Júlia Cassurriaga
Eduardo Lucia Caputo
author_facet Jayne Leite
Natan Feter
Igor Retzlaff Doring
Júlia Cassurriaga
Eduardo Lucia Caputo
author_sort Jayne Leite
collection DOAJ
description We aim to share our experience of participants recruitment for the Prospective Study about Mental and Physical Health (PAMPA) cohort study using social media. The recruitment strategies were based mainly on social media. The inclusion criteria were being 18 years old or more and resident of Rio Grande do Sul state. In the survey’s official Facebook® and Instagram® page some strategies were adopted, such as weekly posting schedule, use of hashtags, organic publications, and boosted publications. Over the first 13 days of study, 1773 people were reached by an organic engagement. Boosted campaigns increased the average interactions reaching a total of 34,376 people, leading to 857 clicks on the survey’s link. Social media is a useful tool for participants recruitment strategy in epidemiological researches. However, internet-based approaches aiming to reach a more heterogeneous sample should be developed.
format Article
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institution Kabale University
issn 1413-3482
2317-1634
language English
publishDate 2020-11-01
publisher Sociedade Brasileira de Atividade Física e Saúde
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series Revista Brasileira de Atividade Física e Saúde
spelling doaj-art-a8af3b11b7e446439d4bac5a2a49bcc22025-01-02T03:55:53ZengSociedade Brasileira de Atividade Física e SaúdeRevista Brasileira de Atividade Física e Saúde1413-34822317-16342020-11-012510.12820/rbafs.25e0154Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, BrazilJayne Leite0https://orcid.org/0000-0002-4612-7301Natan Feter1https://orcid.org/0000-0001-6295-9792Igor Retzlaff Doring2https://orcid.org/0000-0003-4279-2707Júlia Cassurriaga3https://orcid.org/0000-0002-8352-6774Eduardo Lucia Caputo4https://orcid.org/0000-0002-3515-9308Universidade Federal do Rio Grande do Sul, Faculdade de Medicina, Porto Alegre, Rio Grande do Sul, Brasil.Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. The University of Queensland, School of Human Movement and Nutritional Sciences, Brisbane, Queensland, Australia.Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. Universidade Federal de Pelotas, Escola Superior de Educação Física, Pelotas, Rio Grande do Sul, Brasil. We aim to share our experience of participants recruitment for the Prospective Study about Mental and Physical Health (PAMPA) cohort study using social media. The recruitment strategies were based mainly on social media. The inclusion criteria were being 18 years old or more and resident of Rio Grande do Sul state. In the survey’s official Facebook® and Instagram® page some strategies were adopted, such as weekly posting schedule, use of hashtags, organic publications, and boosted publications. Over the first 13 days of study, 1773 people were reached by an organic engagement. Boosted campaigns increased the average interactions reaching a total of 34,376 people, leading to 857 clicks on the survey’s link. Social media is a useful tool for participants recruitment strategy in epidemiological researches. However, internet-based approaches aiming to reach a more heterogeneous sample should be developed. https://rbafs.org.br/RBAFS/article/view/14455Social networkingLongitudinal studiesResearch designMethods
spellingShingle Jayne Leite
Natan Feter
Igor Retzlaff Doring
Júlia Cassurriaga
Eduardo Lucia Caputo
Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil
Revista Brasileira de Atividade Física e Saúde
Social networking
Longitudinal studies
Research design
Methods
title Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil
title_full Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil
title_fullStr Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil
title_full_unstemmed Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil
title_short Using social media for research during COVID-19 pandemic in a cohort in Rio Grande do Sul state, Brazil
title_sort using social media for research during covid 19 pandemic in a cohort in rio grande do sul state brazil
topic Social networking
Longitudinal studies
Research design
Methods
url https://rbafs.org.br/RBAFS/article/view/14455
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