GLOBAL TRENDS IN REPUTATION MANAGEMENT
The article is devoted to the analysis of global trends in reputation management. The authors studied current world rankings, analyzed reputation studies, and identified the main reputational risks affecting reputation management and forming a company's anti-crisis communication strategy. Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Borys Grinchenko Kyiv Metropolitan University
2024-12-01
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| Series: | Інтегровані комунікації |
| Subjects: | |
| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/349 |
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