Semiotic landscapes and discourses of protest in Barcelona: Tourism Kills

This paper considers how the homogeneity of the capitalist narrative of “tourism is good for the economy,” that has been sponsored and perpetuated by the official governmental institutions since the 1960’s Francoism’s desarrollismo period to present day, did not transfer its economic blessings to a...

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Main Author: Monica Cantero-Exojo
Format: Article
Language:deu
Published: Föreningen Tidskriften Moderna språk 2020-07-01
Series:Moderna Språk
Subjects:
Online Access:https://publicera.kb.se/mosp/article/view/7348
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author Monica Cantero-Exojo
author_facet Monica Cantero-Exojo
author_sort Monica Cantero-Exojo
collection DOAJ
description This paper considers how the homogeneity of the capitalist narrative of “tourism is good for the economy,” that has been sponsored and perpetuated by the official governmental institutions since the 1960’s Francoism’s desarrollismo period to present day, did not transfer its economic blessings to all social actors. On the contrary, it has generated social conflict, a border of self-interest between the institutional agencies and the local, which has elided possibilities of home-grown prosperity for the locals. The narrative of a homogeneous economic bonanza has created a fantasy that has irrevocably affected the city’s authenticity as an urban space. It has also codified its struggle under pintadas callejeras (written graffiti): “Tourism Kills” written all over the city. This declaration of confrontation presents the citizens of Barcelona with a simple metaphor that represents global mass-tourism as the equivalent of the beginning of the end for the local way of life.
format Article
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institution Kabale University
issn 2000-3560
language deu
publishDate 2020-07-01
publisher Föreningen Tidskriften Moderna språk
record_format Article
series Moderna Språk
spelling doaj-art-a7fa7a8d8b034cc0bbbf4a30d3dbcb562024-12-06T11:58:19ZdeuFöreningen Tidskriften Moderna språkModerna Språk2000-35602020-07-01114410.58221/mosp.v114i4.7348Semiotic landscapes and discourses of protest in Barcelona: Tourism KillsMonica Cantero-Exojo0Drew University This paper considers how the homogeneity of the capitalist narrative of “tourism is good for the economy,” that has been sponsored and perpetuated by the official governmental institutions since the 1960’s Francoism’s desarrollismo period to present day, did not transfer its economic blessings to all social actors. On the contrary, it has generated social conflict, a border of self-interest between the institutional agencies and the local, which has elided possibilities of home-grown prosperity for the locals. The narrative of a homogeneous economic bonanza has created a fantasy that has irrevocably affected the city’s authenticity as an urban space. It has also codified its struggle under pintadas callejeras (written graffiti): “Tourism Kills” written all over the city. This declaration of confrontation presents the citizens of Barcelona with a simple metaphor that represents global mass-tourism as the equivalent of the beginning of the end for the local way of life. https://publicera.kb.se/mosp/article/view/7348tourismlinguistic landscapeurban spaceprotestdiscourse
spellingShingle Monica Cantero-Exojo
Semiotic landscapes and discourses of protest in Barcelona: Tourism Kills
Moderna Språk
tourism
linguistic landscape
urban space
protest
discourse
title Semiotic landscapes and discourses of protest in Barcelona: Tourism Kills
title_full Semiotic landscapes and discourses of protest in Barcelona: Tourism Kills
title_fullStr Semiotic landscapes and discourses of protest in Barcelona: Tourism Kills
title_full_unstemmed Semiotic landscapes and discourses of protest in Barcelona: Tourism Kills
title_short Semiotic landscapes and discourses of protest in Barcelona: Tourism Kills
title_sort semiotic landscapes and discourses of protest in barcelona tourism kills
topic tourism
linguistic landscape
urban space
protest
discourse
url https://publicera.kb.se/mosp/article/view/7348
work_keys_str_mv AT monicacanteroexojo semioticlandscapesanddiscoursesofprotestinbarcelonatourismkills